How to Master the Core Techniques of SEO
In reality, the most core aspects of website SEO optimization boil down to just a few key strategies. Whether it's Baidu or Google search engines, the principles remain consistent. Mastering these core techniques is sufficient for effective SEO.
However, the problem lies in the fact that today’s world is too impatient. Many people don’t fully understand what SEO optimization entails. They follow the rules for a few days and then expect their rankings to appear on the first page of Baidu. This is actually a misconception. SEO optimization differs from purchasing PPC (pay-per-click) advertisements; it not only requires mastering relevant skills and putting in significant effort but also demands time and unwavering persistence to see results.
Below are the three fundamental principles of website SEO optimization compiled by Guangzhou Jiwo Network Marketing Academy, which we hope will be helpful for beginners in SEO:
**Principle One: Ensure the Website Meets Basic Optimization Requirements**
The website must meet the most basic optimization requirements, conforming to W3C development standards. This is the fundamental condition for network optimization.
If possible, try to use the DIV+CSS method for web page creation.
Additionally, the internal structure of the website must be clear and easy for users to navigate.
Another important point is that all pages of the website should be made in a static format.
Finally, avoid using large amounts of FLASH files, especially on the homepage, as this may prevent users from opening the site.
**Principle Two: Daily Commitment to High-Quality Original Content**
After trying various methods such as copying, plagiarism, and pseudo-original content without success, it becomes clear that website content must be as original as possible. Here, it is crucial to ensure that the quality of the original articles is high. Write them carefully and avoid any sense of complacency.
**Principle Three: Daily Commitment to External Link Building**
Building external links is a long-term and challenging task. It is essential not to rush through it hastily. If you aim for rapid growth in external links overnight, it can easily raise suspicions with search engines, leading to penalties and reduced rankings for your website. Avoid using mass-sending software for blogs or forums, and refrain from using external link tools. Initially, I adopted the practice of exchanging links with peers outside Shanghai. When exchanging links, make sure the other party's website has not been penalized or involved in black-hat SEO practices. Another relatively effective method is manually registering blogs on portal websites, writing original articles daily, and subtly adding keyword links that point back to your website’s homepage. The two most critical aspects of external link building are link quality and slowing down the speed of link generation. Otherwise, rushing may lead to counterproductive results.