How to Master the Core Techniques of SEO
In reality, the most core aspects of website SEO optimization come down to just a few key strategies. Whether it's Baidu or Google search engines, the principles remain consistent. Mastering these core techniques is enough to succeed.
However, the problem lies in the fact that the world today is too impatient. Many people don't understand what SEO optimization truly entails. They follow the rules for a few days and then expect their rankings to appear on the first page of Baidu. This is actually a misconception. SEO optimization differs from paid advertising; it not only requires understanding relevant techniques and putting in significant effort but also demands time and unwavering persistence for results. Below are three fundamental principles of website SEO optimization compiled by Guangzhou Jiwo Network Marketing Academy, which we hope will be helpful for beginners in SEO:
**Principle One: Ensure the Website Meets Basic Optimization Requirements**
The website must meet the most basic optimization requirements and conform to W3C development standards. This is the fundamental condition for network optimization.
If possible, try to use the DIV+CSS method to create web pages.
Additionally, the internal structure of the website must be clear and easy for users to navigate.
Another important point is that all pages of the website should be made in a static format.
Finally, avoid using large amounts of FLASH files, especially on the homepage, as this can prevent users from opening the site.
**Principle Two: Persistently Publish High-Quality Original Content Daily**
After experiencing failures with copying, plagiarism, and pseudo-original content, it’s clear that website content must be as original as possible. Here, it’s important to note that the quality of original articles must be high. Take the time to write them carefully and avoid any sense of complacency.
**Principle Three: Consistently Build External Links Daily**
External link building is a long-term and challenging task. Under no circumstances should you rush through it. If you aim for rapid growth in external links overnight, it can easily raise suspicions from search engines, leading to penalties for your website. Avoid using mass-posting software for blogs or forums, and don’t rely on external link tools. Initially, I exchanged links with peers outside Shanghai. When exchanging links, be sure to check if the other party’s website has been penalized or if they engage in black-hat tactics. Another effective method is manually registering blogs on major portal sites, writing original articles daily, and subtly including keyword links pointing to your website's homepage. The two most critical aspects of external link building are link quality and maintaining a slow and steady pace. Otherwise, rushing will lead to unsatisfactory results.