Quoting a sentence from "PC Returns to the Red Sea", PCs are increasingly becoming like "traditional" enterprises. Mature, stable, lacking highlights, all PC manufacturers and channel providers are tending towards market average profits.
The main ways to gain extra profit are left with three points: reducing overall costs, capturing competitors' market share, and providing value-added services for money. However, charging for services is not easy.
Now talking about MP3 may be outdated already, because MP3 has become "traditional" earlier than PCs. In the field of MP3, the degree of market oversaturation is very severe, and the competition in the market can be described as magnificent and extremely fierce. As early as 2005, domestic MP3 brands decreased from over 1000 to only more than 100 after a short period of more than a year. It could be said that it was "nine deaths and one survival".
And eventually, some brands and MP3 channels survived, and they are living relatively comfortably. Of course, when profits tend to the market average level, squeezing out profits becomes their fundamental focus for survival and earning more.
Guangzhou Xin Hui Electronics Co., Ltd. is the general agent of Meizu brand in Guangdong Province, and it has chain stores in the most core computer and 3C electronic markets in Guangzhou, such as the first and second phases of the Pacific, Yigo Digital Plaza, Brainhub, President Digital Port, etc. Apart from agencying Meizu series products, Xin Hui also agents, wholesales, and sells multiple brands of mobile phones, digital cameras, digital accessories, MP3s, and MP4 products.
In the past, communication with secondary and tertiary distributors in Yangjiang, Jiangmen, Maoming, Yunfu, Shaoguan and other prefecture-level cities were based on telephone, fax, and other means to convey product lists and price details. This supply and marketing model had problems such as chaotic management, long communication cycles, and many errors.
After adopting the ProBIZ online store system, these problems have been well resolved.
Firstly, all the product lists that Xin Hui Electronics distributes, wholesales, and retails are uniformly entered and managed by the backend administrator. After the distribution manager determines the tiered agency prices for each product, the corresponding tiered prices are entered by the data entry clerk.
Then, Xin Hui assigns accounts and permissions to all distributors and retailers. Distributors at different permission levels can see the distribution prices corresponding to their own level. After confirmation, distributors directly place orders on the platform, submitting information content such as the quantity, model, color, packaging, and delivery time of the products.
Additionally, to open up and encourage more retailers to join, Xin Hui has opened an accumulative point rebate wholesale model. All retail partners who join can obtain returned goods payments at the end of the month if they reach a certain quantity of a product ordered under a specific account within a certain period of time.
The ProBIZ online store system adopted by Xin Hui can also provide real-time relevant order status and reports. Based on the statistical data from the report, they contact manufacturers for bulk shipments or directly adjust goods from the warehouse.
Through the ProBIZ online store system, the entire distribution, wholesale, and retail process runs smoothly, and communication costs, error rates, and communication time costs have been well controlled and improved.
Of course, the most important thing is that the cost of this retail distribution management platform is not high, and its implementation and operation are very simple. In general, when a company's product count reaches over 200 types, and there are over 30 distributors and retailers, the ProBIZ online store system can effectively save costs and improve efficiency for the company.