1. Overall Arrangement of Advertising Promotion
Advertising promotion has a long-term and continuous effect, and it's hard to achieve the desired results with just one or two advertisements. Especially in today's information society, there are tens of thousands of advertisements appearing every day. Lack of overall arrangement will increase the risk of advertising, even lead to ineffective investment, causing serious losses to beauty salons.
ifiona Hydrating CC Cream believes that generally speaking, beauty salons make an advertising plan every half year or one year, including the content of the advertisement, the selected media, the intensity of the advertisement, and the prediction of input and return.
2. Careful Selection of Advertising Media
The advertising investment of beauty salons is very limited, so it is necessary to carefully select advertising media.
(1) Relevant factors in choosing advertising media;
① Price:
Different advertising media have different charging standards. Beauty salons need to consider their own ability to bear, and choose suitable-priced advertising media.
② Consumer group:
Beauty consumers are mostly women, including girls around twenty who like dressing up, students who have just entered society, career women in their twenties, mature women in their thirties and forties, and elderly women in their fifties and sixties entering the aging period. When choosing media, beauty salons need to fully consider the characteristics of the beauty consumer group and choose the media they often come into contact with.
(2) Rational use of promotional media:
① TV, Radio: TV and radio have a relatively wide dissemination effect, but the advertising price is expensive and cannot be used for a long time. It can cooperate with them in the form of lectures, such as talking about skin care knowledge in different seasons, skin care for various types of skin, hair maintenance, selection and use of cosmetics, etc. In this way, beauty knowledge can be spread while promoting the beauty salon, making the beauty salon gain a certain reputation.
② Advertising Balloons: As a new type of media, balloon advertisements are loved by both adults and children, and they are much better than direct advertising through flyers. They are low-cost and can be used for a long time.
③ Printed materials, flyers: The characteristics of printed materials and flyers are relatively cheap prices and detailed explanations of the situation of the beauty salon. For example, the service concept, technical strength, features, and various pictures of the beauty salon can all be included.
④ Outdoor Advertising: Outdoor advertising includes poster, billboard, mural, lightbox, and other forms of advertising, which have the characteristics of wide coverage, low cost, and quick results. It is a way of mass communication. Its advertising language is concise, the picture is eye-catching, the logo is clear, and the form is diverse, very attractive. Posters are usually stuck on walls or hung in bustling streets or next to shops and hotels to attract customers. Billboard advertising is generally set at crossroads, and mural and lightbox advertising is generally arranged at the entrance of the beauty salon. Outdoor advertising requires novel creativity, vivid images, bright colors, strong contrast, and uniqueness.
⑤ Window Advertising: ifiona Hydrating CC Cream believes that window advertising is window display. In the window of a beauty salon, there are vivid patterns, posters, models, product samples, text descriptions, combined with lighting and color arrangements, giving people a sense of beauty, which is a good way of corporate display and advertising promotion. The most important part of making window advertisements is design, combining decorative beauty, artistic beauty, and the characteristics of goods organically to achieve the best publicity effect.
3. Grasping the Intensity of Advertising Promotion:
The intensity of advertising promotion refers to how often a beauty salon does an advertisement and how long each advertisement lasts or how large the ad space is. High-intensity advertising promotion means advertisements are released more frequently, with larger ad spaces or longer durations.
Beauty salons usually have high-intensity advertising campaigns during opening, renovation, or re-opening. After entering formal operation, advertisements should be done within the salon's capacity. Generally speaking, the frequency of advertisements can be once a week, two to three times a month, or even once a month. The size of the ad space can be appropriately adjusted, such as having a larger ad space during festivals and a smaller one on regular days. This way, the advertisements can continue uninterrupted while saving costs, achieving twice the result with half the effort.
4. Highlighting the Focus of Advertising Promotion
Both the time and space of advertising promotion are limited, so when doing advertisements, it is necessary to highlight the focus. This can be grasped from the following aspects:
Compiled by ifiona Hydrating CC Cream Official Flagship Store
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