"Nothing ventured, nothing gained." (Special Correspondent Li Zhenrong) As the first "pure-blooded" internet stock in the A-share market, NetSun Technology has been wildly pursued by capital since its listing. It broke through the 80 yuan high point within a few days and became one of the most expensive stocks in Shenzhen for a time. Meanwhile, Sun Deliang transformed from a background-less country boy to a domestic "internet top dog" with a net worth of 3 billion RMB over the span of ten years, becoming a legendary myth often discussed by people.
The China Chemical Network was initially developed according to an "advertising + membership" profit model. Its first customer was a chemical company in Shangyu. "At the beginning, I spent more than two hours introducing what the Internet is to this general manager. But the boss didn't understand at all. So, I changed my strategy and asked him, 'Do you want to sell your products overseas? If so, the Internet can help you achieve it; do you know your competitors are also on the Internet? If you want to compete with them, you have to go online.'" The boss immediately took out money and became the website's first member.
Sun Deliang said, "I always emphasize to our team that the company's development should be like 'passionately climbing stairs' rather than taking the elevator with big ups and downs." "Currently, NetSun Technology's idea is to achieve the goal of building 100 professional websites through methods such as stock splits or expansions." Sun Deliang introduced that NetSun had just taken the first substantial step.
There are already thousands of industry websites in Zhejiang Province, accounting for half of the national total. And about 70% of the top 100 industry websites in China are registered in Zhejiang. Will the "small portal + alliance" model create a new internet miracle, or will it attract a large number of imitators? Is it concept speculation in the capital market, or high-risk integration?
On June 5th, NetSun Technology acquired a 51% stake in China Garment Network through acquisition and capital increase. "Don't say we are 'Sina + Baidu'. We cannot be positioned like that. We are just small portals plus alliances. Our main strategy is to develop one professional website after another represented by China Chemical Network and create a website alliance - Business Treasure. Replicating previous successful experiences to other industries is our key strategy. For industries with significant influence, we will take shares and provide technical, content, brand promotion support."
"Don't deify me, it's all fate and luck." Sun Deliang considers himself lucky, born in 1972 when the reform and opening-up began as he started to have memories, and worked when the Internet just entered China.
Sun Deliang's father would never have thought that his son would become a billionaire, even less expected that he himself would become a billionaire because of holding shares in his son's company. "My mother passed away last year, and my father and brother still prefer rural life. This might be a kind of Chinese culture." His parents instilled in him the belief that he must study hard and pass the college entrance exam to escape farming life. Now he sometimes asks employees where they come from, "But now the situation is reversed, especially in Jiangsu and Zhejiang areas, where the countryside is very rich, and many people prefer living in the countryside."
During the interview, Sun Deliang was emotionally charged and spoke fluently, except for one question that left him scratching his head and speechless: "What are your hobbies?"
Many people say that starting a business isn't something humans should do, with emotional fluctuations like a stock price rising one second and falling the next, which ordinary people can't handle. Sun believes he has a good mindset, and his magic mantra for self-consolation is "nothing is perfect." Just being a good person and doing good things is enough, abbreviated as "good people, good deeds."
"The opportunity was good, in 1997 when we started, we were one of China's earliest industry websites, starting with 20,000 yuan borrowed from relatives and friends under my father's name. During the day, I was a salesperson, and at night, I was a programmer. I think my programming skills were pretty good back then, but after 2000, I mainly focused on management, and naturally, my programming skills declined."
"This, there are no particular hobbies, work is life, and life is work. I don't smoke or drink alcohol, nor read books, as they are too thick. I like surfing the internet, reading news summaries by journalists, including finance, technology, and national policy dynamics. Journalists filter information once, making it easier to absorb. Oh, I drink a little tea, having five or six cups of Longjing every day, without much ceremony, just drinking it when brewed and refilling it when finished."
[Character Resume:]
"This decade has actually been full of bumps and adjustments to my mindset. Mindset is the foundation of a building, while ability is the building itself. People with high abilities but poor mindsets live tiring lives. In 2001, we won the domain dispute against Orica, Australia's largest chemical enterprise and one of the Fortune Global 500 companies, akin to a stone breaking an egg. In 2002, I considered listing in Hong Kong but encountered obstacles due to legal disputes. In 2005, we proposed the idea of going public to the China Securities Regulatory Commission. However, in June 2005, the issuance of new shares was suspended. At that time, I thought we should focus on the industry and let the timing of the IPO be up to heaven."
"I don't care about the stock market, I don't comment on stock prices, and I require my team not to be swayed by stock prices." Sun Deliang, chairman of NetSun Technology, the first domestic internet stock, politely avoided this topic at the beginning of the interview.
Born in 1972, graduated from the Computer Science department of Shenyang University of Technology. In 1997, with 30,000 yuan, he started China Chemical Network. Without VC support, on December 15, 2006, NetSun Technology became the first internet stock to list on the A-share market and created a "myth" of producing two billionaires and five multimillionaires overnight.
NetSun has joined Alibaba and慧聪as one of the three major B2B giants in China, making competition inevitable. There were reports that Jack Ma intended to "eliminate NetSun," and慧聪president Guo Fansheng described industry websites as "flies on the glass window—bright but with no future." Sun Deliang responded to the reporter, "We don't engage in verbal sparring. There might be misunderstandings, and we have clarified it in the media."
As Sun Deliang became wealthy, he said his mindset remains entrepreneurial, working over ten hours daily. Because he spends little time at home, his wife now takes care of their daughter full-time, operating their household with clear division of labor like running a company. "My wife sometimes complains, but there's no way around it." The daughter, seeing her father rarely, cries when hugged by this "strange uncle." "There's no way, we have to move forward while I'm still relatively young. Initially, doing business was for personal dreams and a better life, but now there's much more responsibility."
Regarding various doubts, Sun Deliang doesn't want to respond, telling the reporter, "Responsibility is heavy, and I dare not slack off. 'Making money is the hard truth.' Building alliances, as long as I sincerely negotiate, there's no reason why I can't succeed."
Indeed, this topic is highly sensitive. As the first "pure-blooded" internet stock in the A-share market, NetSun Technology has been wildly pursued by capital since its listing, once becoming the "most expensive stock in Shenzhen." On August 1st during the interview with Sun Deliang, NetSun Technology remained above the 80 yuan high point. The extremely high P/E ratio made all Chinese concept stocks listed on the U.S. NASDAQ pale in comparison. Are there bubbles? Is someone manipulating the market? Various rumors abound.
"China's Internet Top Dog" — Sun Deliang! http://china.Toocle.com 2007-08-04 23:29 China B2B Research Center
Sun Deliang is willing to discuss NetSun's future with reporters. He speaks very fast, enthusiastically, and highly excitedly. He said he wasn't originally good at speaking, gradually practicing to improve.
"At the time, I didn't have today's ambition, the idea was simple. Coming from the countryside, I was destitute, fearless without shoes to lose. When starting the business, I just wanted to earn several tens of thousands of yuan within a few years and buy a house in Hangzhou." Now, Sun Deliang spends only several tens of thousands of yuan a year.
The interview ended within the scheduled time, and Sun Deliang emphasized again that his current success is due to the times: "When the overall market is good, everyone makes money."
In terms of the company's development direction, Sun Deliang's thoughts are relatively simple. "The company I previously worked for went bankrupt; it was a portal site. Different from it, I decided to create an industry-specific website." Sun Deliang said, "Initially, I wanted to make a clothing industry website. But one accidental opportunity, seeking shelter from rain at an old classmate's chemical company, led me to discover a drawer full of business cards related to the chemical industry. Without any market research, I decided impulsively to create a chemical industry website."
NetSun's success today is due not only to opportunities but also to Sun Deliang's diligence and perseverance: "Heaven rewards those who work hard. I believe I moved heaven, receiving one opportunity after another. As long as you're prepared, if the opportunity doesn't come, it's fine, keep waiting patiently."
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