How do I measure the effectiveness of online marketing?

The types of businesses are diverse, and so are the types of business websites. Some do not sell products directly but are only used to promote the company. However, what I want to talk about are company websites that conduct direct product sales or expand their sales channels.

For trading companies, after establishing a website, they aim to broaden their sales channels through the internet. After setting up the website, it is definitely necessary to closely monitor the marketing effects and return on investment (ROI). This is not just to prove which promotion method is useful, but to select the most effective online marketing approach.

If it's this type of company website, the operator needs to establish quantifiable goals based on the situation. For instance, if the goal is to capture more information from channel customers for offline follow-up sales, then the operator must quantify and set targets for collecting valid channel customer information.

Then, conduct traffic analysis or mainly use one promotional method during a specific period. Record in detail the specific data that this method brings to your quantified goals.

Next, analyze various promotional methods in terms of human and financial resource investment, as well as the profit index that can be brought by the quantified goals.

Finally, select the most suitable and effective promotional method... and proceed with online promotion.