With the acceleration of the pace of building a harmonious society and the promotion of the great development and prosperity of socialist culture, mass sports and fitness-for-all activities have developed rapidly in the post-Olympic period. The demand for sports culture and physical fitness has become increasingly prominent, and the health index of all citizens has become an important indicator of social progress. In order to fully implement the scientific concept of development and achieve the grand goal proposed by the 17th National Congress of the Party: "to vigorously carry out fitness-for-all activities and promote the coordinated development of mass sports and competitive sports", to promote the development of mass sports and fitness-for-all activities in our city, enliven the cultural and sports life of the masses, and enhance the happiness index of the majority of citizens, on December 20, 2011, the Qingdao Olympic Sailing City Development Promotion Association, Qingdao Federation of Industry and Commerce, Qingdao Daily Press Group, Qingdao Radio and Television Station, and Qingdao Sports General Association jointly held the 2012 Qingdao Sports Association Competition (Performance) Project Bid Recommendation Release Conference. In 2012, 171 sports association (club) competition (performance) projects of Qingdao City were launched to the public, including 23 international-level projects, 38 national-level projects, 9 provincial-level projects, and 101 municipal-level projects, involving more than 50 sports projects. These projects include both Olympic events such as football, basketball, badminton, and sailing, non-Olympic events such as martial arts, bodybuilding, and chess, and fashionable leisure events such as golf, equestrian, and rock climbing. All these projects have been launched to the public, and naming rights and advertising rights bidding is being conducted. Fully utilizing the publicity role and social influence of mass sports to attract more social forces to support the development of mass sports and fitness-for-all activities. In the past two months, the project recommendation bidding activity has received a positive response from all sectors of society, who have contacted sports associations one after another. Some sponsoring enterprises have reached cooperation agreements with sports associations, while some enterprises are still negotiating. More and more sponsoring enterprises and people from all walks of life are supporting and participating in the public welfare cause of mass sports with practical actions.
On February 29, our city held a grand signing ceremony for the cooperation between the 2012 Qingdao Sports Association Club Competition (Performance) Projects and the sponsoring enterprises. 52 enterprises including Qingdao Daily Newspaper, Qingdao Press Media Group, Qingdao Broadcasting and Television Station, Qingdao Urban Investment Group, Double Star Group, Traffic Bank Qingdao Branch, COFCO Coca-Cola (Shandong) Co., Ltd., etc., took the lead in marrying with sailing, badminton, basketball, international chess, football, tennis, and other projects, providing sponsorship funds and goods equivalent to a total of RMB 21.9 million, enthusiastically supporting and participating in the public welfare cause of mass sports, benefiting society and the people.
Our city, as the leading city in the development of competitive sports and mass sports in Shandong Province, enjoys the reputation of the "Hometown of Athletics", "City of Football", "Capital of Sailing", etc. The development of sports is at the forefront of the country, cultivating a batch of nationwide famous mass fitness brand projects. Mass sports have a good social foundation and popular atmosphere. The valuable wealth of the successful hosting of the Olympic Sailing Regatta has provided unprecedented development opportunities for the development of mass sports in our city in the post-Olympic period. The implementation of this signing activity has once again built a platform for cooperation and full display between the city's sports associations and enterprises and institutions. It is an important measure to deepen sports reform, promote the socialization, marketization, and corporatization of mass sports, and promote the development of the sports industry. It will play a positive role in promoting the vigorous development of intangible assets of mass sports, cultivating the mass sports market, and continuously enhancing the motivation and momentum of the development of mass sports. It will further open up the competition market of mass sports in our city, give full play to the advantages of the whole society paying attention to, supporting, and running mass sports, create a more intense atmosphere of fitness-for-all, improve the physical quality of all citizens, make the city healthier, and create greater economic benefits and social benefits for the development of sports and social undertakings. It will also further accelerate the process of our city building a strong sports city and promote the great development and prosperity of sports culture in our city.
The physical health of the people is related to the great cause of national rejuvenation. Mass sports and fitness-for-all activities are the common cause of all sectors of society, an important sign of the civilization and progress of a city, and a social public welfare cause that benefits the present and future generations. They need active participation and support from all sectors of society and all the people in the city. Developing mass sports and fitness-for-all undertakings can benefit society, promote the development of public welfare undertakings, and establish a good public image for enterprises. We hope that more entrepreneurs and visionaries will support the mass sports and fitness-for-all undertakings in our city, improve the physical quality, health level, and quality of life of all citizens, and enhance the happiness index of our city. Let us join hands and use our joint efforts to let the people enjoy the physical health and spiritual pleasure brought by mass sports and fitness-for-all activities.