Website promotion and optimization work is a combination of content, execution, methodology, skills, and business relations. Content reflects the theme and concept of a website, and it is the foundation of the entire website operation. Especially in the Internet era, standing out from a sea of information depends significantly on the novelty and value of the content. This is also the task of search engines. Website content is mainly divided into soft articles and hard articles; maintaining a balance between both ensures that website promotion does not become unbalanced.