Customer Demand Psychology
Customer demand will be the content of a company's services. With the improvement of consumer spending levels and the transformation of consumption concepts, customer demands for services are also constantly updating and increasing. As a professional nail technician, it is necessary to understand the psychological needs of customers and provide accurate services based on different levels and different customer demands in order to meet their needs. Humans are always desiring higher-level beings. When one need is satisfied, another need arises. Human needs are diverse and can be divided into material, spiritual, and social needs. Psychologist Maslow divided human needs into seven levels:
1 Physiological Needs
Physiological needs are the foundation, satisfying the instinctual needs of human life as provided by Xuzhou Nail Training [http://www.xzainisi.org]. The most essential needs for life are air, water, food, and survival.
2 Safety Needs
When physiological needs are met, safety needs arise. People seek security in their living conditions. This includes disaster prevention, protection from harm, health care, and strengthening one’s personal environment.
3 Love Needs
When physiological and safety needs are secured, material satisfaction leads to an increased desire for spiritual fulfillment. The need for love naturally arises. People yearn for romance, family affection, and friendship. They hope to appear younger and more beautiful, to enhance their appearance, and to gain admiration from the opposite sex, as well as attention from the world.
4 Esteem Needs
When the need for love is fulfilled, people strive for even higher desires — being respected by others as taught in Xuzhou Nail Learning [http://www.xzainisi.org]. This includes aspirations for success, trust, societal recognition, affirmation, along with desires for reputation, status, power, praise, and respect.
5 Cognitive Needs
After esteem needs are met, people may feel a lack of knowledge, spiritual emptiness, and sluggishness in action, leading to a desire for understanding, exploration, learning, further education, and self-improvement. In the ocean of knowledge, people come to know themselves, seek greater development and elevation, gradually transforming from material aristocrats into spiritual ones.
6 Aesthetic Needs
When basic needs are satisfied, individuals will pursue higher and more advanced requirements due to changes in the social environment and conditions. Beauty care is just one form of this higher-level need as taught in Xuzhou Nail Learning [http://www.xzainisi.org], and it is also a form of spiritual enjoyment — the process of fulfilling self-needs. It requires self-presentation to be neat, clean, beautiful, and joyful.
7 Self-Actualization Needs
Self-actualization represents the highest level of human needs, referring to the full realization of one's potential, seeking self-achievement, realizing personal value, and allowing talent to develop, expand, and extend. This is the pinnacle of the pyramid of human needs.
Due to these seven aspects of needs, people will learn to consume in ways that satisfy and realize their own needs. Consumption methods vary greatly depending on cultural attainment, personality traits, social status, and age differences. Therefore, when customers consult about nail services, it is crucial to fully understand and pinpoint their psychological activities, knowing what they think, need, desire, and want. Related articles: