Perhaps many Taobao novice sellers will complain at the very beginning why there is no traffic on the online store. In fact, this is a stage that every new hand of online store must go through.
Many novices would complain: We have worked hard to find good sources of goods, organize the store, decorate the store, www.taobao.com, take photos, Guangzhou SEO, rack our brains to write product descriptions, post ads everywhere, spend money on promotion, and stay by the computer all the time, for fear of missing a "dingdong". But we always start in waiting and end in waiting! Can't we do something more?
Have you ever thought about: what kind of people would buy my products, what kind of pictures these people like, what kind of textual expression, what kind of promotional activities, what kind of customer service.
Each group has its own characteristics in shopping habits and preferences, and these characteristics are also the most obvious expressions of their personalities. If we can "give them what they want", we can often "achieve twice the result with half the effort".
For example: men and women, white-collar workers and students, their needs for products, prices, and shopping feelings are different. If when promoting men's clothing, your product description is extremely feminine, romantic, and illusory, it may scare away male customers.
So what should we do? Know yourself and know your enemy, and you will win a hundred battles without fail.
Know yourself: Recognize your own products and understand who will buy your products.
Every product has its specific group of buyers. Some may have a very clear customer positioning, while others may not be as clear. Take women's clothing in the most popular clothing industry as an example. You first choose one option that matches your product from each of the following categories, and then combine them together. That will be the characteristics of a product, and also the target audience for your product.
Style: Japanese style or Korean style or European and American style or original or ...,
Price: below 50 or below 100 or above 100 or ...,
Fabric: all cotton or silk or chiffon or leather or ...,
Age: 20 or over 25+ or over 30+ or ...,
(Here I can only provide a line of thinking. Regarding the industry and products, I think the shopkeepers know their stuff better than me.) Assuming these conditions, after combining them, you find that your product has an original style, priced above 100, made of silk, suitable for girls over 25 years old. Then you need to start thinking: What are the characteristics of these people? What are their psychological traits?
Know your enemy: Understand your customers, start from their preferences, and try to meet their needs as much as possible.
Following the previous example, what kind of people would like "original style, priced above 100, made of silk, suitable for girls over 25" products? We can assume that those who like original styles might pursue individuality and self-feeling. They trust their feelings more, and perhaps more emotional descriptions would attract them. Those who are willing to pay more than 100 yuan should have more confidence in online shopping, and have a certain economic foundation, pursuing quality. People who like silk fabrics should also like natural and comfortable feelings, liking high-quality things. And clothes suitable for people over 25 years old can also explain that this group tends to be white-collar workers or people with higher self-pursuits. By analyzing each point mentioned above, we basically understand who these people are. Then analyze what kind of store style they like, what kind of product picture representation, what kind of text description, what kind of promotional methods, or what kind of chat methods they prefer. There are some differences. If we can "give them what they want", transactions will naturally be smoother.
Just like Starbucks, its location selection and store settings are always in relatively fashionable areas, and there will definitely be a row of glass windows, just enough to let passers-by notice the people by the window. Choosing Starbucks, choosing the window side, is the embodiment of the characteristics of this group.
Of course, I still want to reiterate that I am not asking everyone to follow these exactly. I just hope to give everyone some ideas and inspirations. Opening a store on Taobao is absolutely not simple buying and selling. We need to learn and think.