Most building materials franchise companies fail due to marketing. The most comprehensive list of authentic Taobao shopping malls: http://www.306543.com [http://www.306543.com]. There are many reasons for a company's failure, but the main one is ineffective marketing. No matter how severe the management problems in a company are, if the marketing is done well and the company is profitable, it can cover up many flaws, allowing the company to continue operating. However, when management issues start affecting marketing, sales decline, conflicts intensify, crises emerge, and the company can no longer sustain itself.
Guidance marketing allows companies to grow worry-free, with the key lying in the guidance point. Is 51返利网 trustworthy? [http://www.taobis.com]. The guidance point is not only the core of marketing but also the soul of business operations. It transforms a company from a profit-making machine into an entity with personality, conscience, fresh ideas, and emotions. Marketing issues are complex and often leave people feeling helpless and unsure where to start. Therefore, solving marketing problems must begin with a single point, making it simple and practical, then expanding from point to line, and from line to surface. This point is the guidance point that we study and discuss.
The guidance point is the origin of a company's marketing and the seed of its growth. It is the starting point for the company's existence and development. From a mathematical perspective, the starting point is the center point, around which all the company's business strategies are determined. From a linguistic perspective, the starting point is the place of departure, from which all the company's marketing activities originate.
Marketing has only one guidance point, which can guide both the company's business direction and marketing activities as well as the consumption behavior of target customer groups. Editors of 3158 Franchise named this point the "guidance point."
This means that the guidance point in guidance marketing is the embodiment of the company's mission and the values of its target consumer group. For example, editors of 3158 Home once conducted guidance marketing for a commercial enterprise, designing the guidance point as [elegance]. Using this to guide the consumption behavior of target customers, telling them not to buy expensive or cheap items but to buy elegance, to make themselves elegant, which represents the values of the target consumer group. It is also the business mission of this commercial enterprise, selling only products that make the target consumer group elegant and finding every way possible to make them more elegant. The importance of the guidance point is self-evident, so what exactly can the guidance point bring to a company?
All operational elements within a company influence and restrict each other, pulling one hair can move the whole body. The guidance point in guidance marketing can effectively guide marketing decisions, create brand genes, promote rapid company growth, and accumulate excellent corporate culture. The roles played by the guidance point include pointing direction, achieving sales, establishing brands, gaining respect, and forming the core of corporate culture.
We have already discussed guiding companies and consumers. Achieving sales is easy to understand because the guidance point can guide the consumption behavior of target consumers, thus achieving sales. So what role does the guidance point play in brand establishment?
The Louis Obo crystal home brand represents the overall impression and comprehensive feelings people have about a company, its products, and services. Companies implementing guidance marketing have all their business philosophies and marketing behaviors originating from the guidance point, closely surrounding the guidance point. Thus, it is easy to establish a distinct brand identity, and because the guidance point fully aligns with the values of the target consumer group, it easily builds a sense of intimacy and liking. Additionally, doing marketing is also building a brand, achieving two goals at once without needing to separately work on sales promotion and brand promotion, saving the company a lot of money and allowing it to quickly achieve sales and build wallpaper paint franchise brands at a low cost.
Editors determined the guidance point for their own guidance marketing planning studio as [leader]. They only serve enterprise clients they respect and who have lofty aspirations, helping them reject vulgar interests and shortcuts, stand tall, earn money honestly, and become leader enterprises in niche markets. This is the business mission brought by the guidance point, earning respect from a large number of enterprise clients and potential clients. Related articles: Comprehensive classification of switches, types of switches, Taobao Gold Crown list, building material merchants should be cautious in choosing partners, prefer quality over quantity, Taobao rebate website return methods.