The latest relevant information about the game: This year, China's mobile game users will exceed 200 million. NetEase Technology Channel 12 hours ago. On February 28, 2012... This year, China's mobile game users will exceed 200 million, mobile games... The internationalization process of web games is accelerating, and web games have the most potential. Tencent Technology Channel 4 hours ago.
a. Game characteristics, 52pk Game Network 15 hours ago. Looking back at the development of China's gaming industry over the years, the phrase "feeling one's way across the river" best reflects the current state of the gaming industry. The Chinese gaming industry, whether in terms of game types, operational promotion methods, or market potential exploration and development, has gradually moved towards normalization in its struggles!
In recent years, the biggest impression the gaming industry has given people is that the power of brands is becoming increasingly significant, showing a trend of "the strong getting stronger and the weak getting weaker." Now, players have enough experience to judge the quality of a game, as the strength of the development company and the reputation of the operating company are all factors considered, and at this moment, the power of the brand seems to bring more benefits.
Especially for page games, the trends of vulgarization and fast-food culture are becoming more and more serious. If there are no standardized regulations or positive influences from benchmark companies, then page games will fall into the stagnant water of vicious competition.
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In recent years, game developers have also been continuously innovating. When traditional game modes can no longer bring freshness to players, various experimental game play methods flood in. When a mode receives market approval, all manufacturers rush to imitate it, making it impossible to distinguish which is the original and which is the imitation. This is the reason why the entire page game market blindly follows and lacks persistence in its own direction, resulting in players having the same feeling when entering different games. Currently, the page game leader "Seven Heroes Struggle" has gained the favor of many players due to its outstanding market planning. This product consistently adheres to user selection and positioning. "Seven Heroes Struggle" combines the farm system from SNS games with the gameplay of war strategy, pioneering the concept and core gameplay of "casual war". While highlighting the strategic aspect of web-based strategy games, it reasonably integrates the relaxed and casual features of social games. This clear core gameplay and game characteristics ensure good continuity and integrity in both online and offline activities. For many products, if the positioning is not accurate and changes arbitrarily without any emotional persistence in brand marketing, how can player engagement be enhanced?