In 2012, Taobao sellers looking to boost their credit ratings should understand the following five target consumer groups. The "target consumers" we often refer to are the objects for which our stores provide goods and services. Only when Taobao sellers clearly understand their target consumers can they carry out specific and effective targeted promotional activities. Today, this article will classify consumers based on the roles they play in society, specifically divided into the following several categories.
The first category: Students
Students are relatively young and do not have an independent source of income, so their funds for online shopping mainly come from their parents or family members. Therefore, they tend to prefer good quality and affordable items. Additionally, this group's online shopping time is relatively unique, usually around 10 PM after finishing their homework.
The second category: White-collar workers
Due to their tight working hours, white-collar workers' peak shopping times during workdays are generally around lunchtime, between 11 AM to 1 PM, and before leaving work, perhaps between 5 to 6 PM. After 11 PM, they begin their "nightlife." This group of consumers has higher requirements for the added value of items.
The third category: Gamers
This group spends most of their time online playing games or reading game-related information. They are almost always in front of a computer from morning till night. In terms of online shopping, they are more inclined to purchase virtual goods such as top-ups and game software.
The fourth category: General office workers
Due to their busy schedules and company policies that prohibit online shopping during work hours, general office workers only start shopping after returning home and having dinner, usually around 8 or 9 PM. They have certain requirements for product quality but, due to financial limitations, they won't buy overly expensive items.
The fifth category: Other groups
Due to the limited capabilities of the author of this article, only these categories could be defined. It is hoped that other Taobao sellers on the platform can provide more opinions and ideas.
Article sourced from Yingkeduo Credit Boosting Network (www.yingkeduo.com), please cite the source if reprinted!
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