Dongguan Aims to Become an "IT Brand City"
Dongguan has already established itself as a renowned global IT hub, and its next goal is to become an "IT Brand City." In reality, much of Dongguan's IT industry currently relies on OEM (original equipment manufacturing) production, which involves manufacturing products under the buyer's brand name. This method results in lower added value compared to using original brands. To address this issue, Dongguan is actively working on creating high-value-added original brands, implementing a strategy to upgrade from being the world's factory to a "brand production base."
This is Songshan Lake Science and Technology Industrial Park located in the suburbs of Dongguan. High-tech enterprises founded by returned overseas students, R&D centers, and factories of foreign IT companies are closely connected here, making it a testing ground for Dongguan's dream of becoming an IT brand city. Not just any company can enter this park at will; only high-value-added enterprises in cutting-edge industries that pass through multiple layers of selection are allowed to move in. This fully demonstrates that China's development strategy has shifted from pursuing quantitative changes to qualitative improvements.
The five-star JW Marriott Hotel has already entered the park, along with facilities catering specifically to foreign enterprises...