ZIPPO promotes a humane corporate culture. Zippo is a world-famous lighter brand and, like Harley-Davidson motorcycles and Coca-Cola, it has become a symbol of American culture. The Zippo Company was founded in 1932 by its founder George G. Blaisdel who first entered the lighter industry by acting as an agent for Austrian lighters. His invention caused a sensation worldwide, and thus George G. Blaisdel named his manufactured lighters "Zippo". The current owner of Zippo Company is George G. Duke, grandson of George G. Blaisdel. He is a down-to-earth and approachable person. During his visit to Shanghai to examine Taobao's homepage [http://www.306543.com], we learned about the development status and business philosophy of Zippo Company.
Quality is the life of Zippo. Zippo is a very famous brand in the U.S., and the first Zippo lighter was produced in 1932. Within ten years, its production exceeded one billion units. After the 1980s, the Zippo brand quickly expanded to various places around the world. Now, the daily production of Zippo lighters reaches 65,000 units, which are sold in over 130 countries worldwide. However, for sixty years, Zippo hasn't changed its basic design concept and consistently adhered to its belief: to honestly manufacture products and fully serve customers. In the U.S., the return rate of Zippo lighters is very low. Quality is the life of Zippo, and from the beginning, the company prioritized quality. The Zippo series of lighters continues a tradition: no matter when or what the issue, the company takes full responsibility for all its lighters.
In the U.S., companies like Zippo aren't considered large enterprises, but they have their own history and traditions, as well as their own corporate culture. Zippo's corporate culture is relatively humane; the bond between the company and its employees is also a spiritual force that drives the continuous development of the enterprise.
Zippo is a fashionable product for young people. Zippo is a product favored by younger audiences; it particularly suits fashion-conscious, energetic youth. Zippo must enter commercial and fashion centers like Shanghai and win the affection of these young people. In fact, lighters aren't always associated with smoking; there are many instances in daily life where lighters are used. Zippo is actually a fashionable item for young people.
Since Zippo's main consumers are young people, Zippo pays great attention to understanding and reflecting the tastes of the younger generation in its designs. Zippo has more than twenty professional designers, and in different regions, there are different professional designers who timely collect local cultural trends and youthful fashion information, developing and designing targeted products to show the colorful world through lighters and get closer to consumer preferences. Among the themes of Zippo lighter patterns, topics related to fashion, sports, and popular music that young people care about occupy a significant proportion. At the largest Zippo image counter on the fourth floor of Huibin Department Store in Shanghai, you can see hundreds of Zippo lighter patterns.
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