Industrial energy conservation will have to add management energy conservation beyond skillful energy conservation. With the [post-80s] generation, who are highly dependent on the internet, becoming the mainstream consumers, e-commerce that enables online shopping has in recent years become a buzzword in the home furnishings industry. Various home furnishing e-commerce platforms of different scales have emerged accordingly. However, factors such as lack of customer experience, inadequate after-sales service from online sellers, and difficulty in distinguishing the quality of manufacturers' products have made it hard for home furnishing e-commerce to achieve scale. Home furnishing enterprises seek innovation and change, either shifting direction or launching new services. [http://b2b.cbd-china.com/index.php?homepage=22586218] Zhongshan Oupaike Hardware Products Co., Ltd.
Establishing an offline experience platform is the main strategy to solve these problems. But some e-commerce platforms that cannot do well in their online business collect rent through offline experience halls, which undermines the enthusiasm of merchants. Recently, offline experience stores of general e-commerce platforms have even been exposed for having rents comparable to traditional malls, requiring online merchants to open experience stores offline in a [bundled] manner. This has cast a shadow over home furnishing e-commerce.
Wen Dong believes that the essence of e-commerce is low cost. If the cost of offline experience stores is too high, it loses the original meaning of e-commerce. For this reason, Sina Home's [Home Just] established an offline experience hall e-commerce platform that must break through the high-cost bottleneck. Collaborating with Jimei to establish a zero-rent mall fulfills this requirement perfectly for Ou Sheng Hardware [http://b2b.cbd-china.com/index.php?homepage=84758568].
Because no rent is charged, the [Jimei·Sina·Home E-commerce Experience Hall] attracted more than 4,000 brands to sign up without holding a recruitment meeting. Due to limited space, only more than 100 brands can ultimately be selected to enter. Zhao Jianguo stated that all brands entering Jimei must meet Jimei's strict review conditions; Wen Dong said that without the headquarters' authorization of the brand, one cannot open a store in [Home Just], and if one cannot enter [Home Just], they also cannot settle into the e-commerce experience hall. The dual review by Jimei and [Home Just] will ensure that every brand in the experience hall lives up to its name.
Trying out a completely new operating model, the demand for stainless steel hardware tools is increasing, and the quality of stainless steel hardware products is improving.
Not charging rent, how do Jimei and Sina generate income? Vice President Shen Yaojun of Jimei Home indicated that although the e-commerce experience hall does not charge merchants rent like traditional booth-style malls, it needs to symbolically collect management fees. A daily management fee of one yuan per square meter can be negligible for many merchants.
According to Shen Yaojun, the revenue of Jimei and Sina is based on extracting 5% of the merchant's sales. If the sales reach a certain amount, the management fee is waived. For example, for a 100-square-meter booth, if the monthly sales exceed 60,000 yuan, the management fee can be exempted. [We focus on increasing sales through online and offline interaction, gaining benefits through the increase in sales, and establishing a completely new operating model.]
On February 16, Jimei Home and Fangshang Group announced the birth of Beijing's first zero-rent home furnishing mall — Sina Home's e-commerce mall [Home Just] will establish an offline experience store at the Jimei Dahongmen branch. Not charging merchants a single cent for rent, it introduces more than 100 brands within a 6,000-square-meter range for online and offline interaction, breaking through the high-cost bottleneck of e-commerce landing and creating a new e-commerce operation model.