Beijing Outward Bound Training is divided into two main parts, one is outdoor experiential outward bound training, the other is internal training courses. Today, we will introduce some interesting stories and issues related to sales thinking in the internal training courses of the outward bound company, providing some reference and enlightenment for those who need it in this area. In all fields, sales are the basic link to maintain the continuous development of enterprises, and also the only means for enterprises to survive and flourish. Just like the blood circulation of the human body, it can never stop. In order to inject vigorous motivation into enterprises, we have been carrying out training work for the sales staff of enterprises phase by phase. Sales personnel need to continuously improve themselves and learn business knowledge in their business, which is the most basic common sense for enterprise sales personnel, and there will be performance evaluations within the enterprise. What we train is other skills related to sales. Today, let's talk about what the sales thinking brings us? The inward-bound trainer has a classic story about sales thinking. The story tells that a certain company, in order to meet its own corporate development trend and increase its own business volume, decided to recruit four salespeople on that day. These four salespeople were simultaneously selected to join the company. One day, the leader assigned the same task to the four salespeople, which was to sell combs to monks in the temple. There are two temples locally, both of which are scenic tourist areas, with quite large temple grounds. In recent years, they have been developed and established as tourist areas. The four salespeople went to the temples to sell combs respectively. After returning, the first salesperson reported to the leader that he tried to sell combs to the monks, but the monks said they had no hair and did not need combs, so he didn't sell any and returned disheartened. The second salesperson soon returned too, happily reporting to the leader that he sold more than ten. He introduced his experience confidently, saying that although monks don’t need to comb their hair, combing the scalp frequently could relieve itching, promote blood circulation, increase the speed of blood flow, and be greatly beneficial to health. When chanting sutras gets tiring, combing the scalp would make the mind clearer. In short, there are many benefits, so he managed to sell some. The third salesperson returned and said that he sold more than a hundred. He proudly said, "I went to the temple and told the monks, look at how devout these pilgrims are, burning incense and bowing, their hair gets messy when they get up, and ash also falls on their hair, which looks unbecoming and unappealing. If you place some combs in the prayer hall, after the pilgrims finish worshipping, they can conveniently pick up a comb to tidy up, which is very practical. Thinking for the pilgrims, they will be deeply moved and willing to come again. This way, I sold over a hundred." The fourth salesperson came back and said, "I sold more than a thousand, and there are follow-up orders." This last salesperson joyfully said, "I told the monks this: Look, the temple often receives donations from guests. As thanks or a memento, the temple can give out combs as return gifts. Write three characters 'Jishan Comb' on the comb and add the temple's name. Whoever comes will be given one, and the comb is affordable. This way, the temple's incense offerings will become even more prosperous, and the temple can store such high-quality, inexpensive, and practical combs to give back to customers." So he sold more than a thousand, and there are still follow-up transactions. Teenagers Training Project Confidence Expansion Training Student Employment Training In the same market, with the same items, different sales thinking leads to vastly different sales results. Facing a highly competitive market, if one does not change their mindset, selling combs to monks would be nothing short of a fairy tale. The fourth salesperson precisely changed the sales concept, adopting another sales thinking model, thereby uncovering potential broad markets from seemingly impossible business opportunities. If salespeople were all like him, when encountering problems, they would change their perspective and approach problems with a different mindset, breaking through in thought and having an innovative consciousness. Do not stick to outdated rules; be a salesperson with a constantly pioneering spirit, and our enterprises will have a brighter future. Innovation in thinking gives sales regenerative capabilities. May all salespeople learn this sales ability, making our enterprises stronger and stronger, expanding companies. Beijing Outward Bound Training Company Beijing Outward Bound Training Beijing Outward Bound Education Outward Bound Training Company Outward Bound Training Articles reprinted from: http://www.blwh.cn/rz_more.asp?id=242