I think the problem that Microsoft has been experiencing is her inability to change the many concepts surrounding her products. A prominent example is Windows Vista, even though this product has already been quite well repaired.
I think the problem that Microsoft has been experiencing is her inability to change the many concepts surrounding her products. A prominent example is Windows Vista, even though this product has already been quite well repaired. What Apple has done has changed people's impressions of Windows, and these are even better than what Microsoft has done itself. Microsoft has invested a large amount of money for this, and has engaged in a publicity war with Apple. Microsoft has always been meticulous and arrogant, spending expensive amounts of money on the market to maintain the image of its products such as Windows, IE, Office, Windows Server, and .NET, in order to combat various open-source groups that have grassroots origins and lack funding. (FUD: Microsoft often tells customers that Linux and other open-source software are harmful and promotes negative concepts about competitors' products, injecting Fear, Uncertainty, and Doubt into the minds of customers so they mistakenly believe they have no other choice but Microsoft's products.) Finally, we need to talk about .NET, which is merely Bill Gates crowning himself and his final legacy to Microsoft.
Let's discuss this issue.
Slashdot shows this trend
Posts on Slashdot indicate the existence of this debate: Is .NET completely a mistake? The arguments surrounding this question are significant enough to concern even Microsoft developers.
Looking back at the jokes that were non-stop when .NET was first released: It's out of control, looks like the changing rooms will be renamed to Male.NET and Female.NET. Even the hardware guys were talking about .NET, obviously inappropriate. But it also shows that Microsoft isn't serious about treating platforms, how foolish does that look?
However, there have been many recent reports indicating that Microsoft is planning to abandon .NET. If you read the comments on Slashdot articles, you'll find widespread debates around this platform. Perhaps it's not true. Slashdot is filled with professionals from all fields, each with different views. For example, one guy said: This doesn't apply to our company; we have 100 people, we use .NET, and make 10 million dollars a year; .NET works pretty well.
Another guy rebutted in the post [Windows programmers will learn to endure chaos in the coming years]: This is disgusting, every week I cry going to the bank.
You know, .NET won't disappear. It might suit business applications but may not necessarily fit some client-side software, especially those.
But, this brings up the problem: Our world is increasingly user-centered, and developments also show that the user-centered mindset is neither outdated nor irrelevant.
Concepts are 100% reality
Companies like Microsoft seem not to have reached an institutional level because they fundamentally don't care about what the facts are. They really don't care. People believe what they want to believe. Just look at the distortion of information during elections. Some people are ousted because they're considered traitors to national interests. Others are seen as heroes because they've served in the military and been injured. We've always believed that if we can't establish our own image, we can't secure our future. Neither Microsoft nor most tech companies, except Apple, have established their own images.
For instance, let's take a look at Google. Years ago, Google was seen as the savior against Microsoft [the Evil Empire]. Now, the image Google has painstakingly built is to make big money by stealing technology and personal information from others. She has transformed from a savior to a robber. If you think this won't affect her future outlook, you haven't attended their meetings.
RIM (BlackBerry) is another company that eventually failed to establish its own image. Decline is a long process, but more and more concepts will converge into: It's dead, just existing institutionally. If Steve Jobs had allowed the notion that "Apple is declining" to continue from when he took over Apple, there wouldn't be today's Apple. Jobs' first move was to change this notion, and ironically, Bill Gates strenuously opposed changing such notions.
If you remember nothing else, understand that concepts are 100% reality. (Interestingly, Einstein had his own logic on this, saying: Reality is merely an illusion, albeit a very persistent one.)
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