As a new form of media, the Internet has spread at an unexpected speed, and more characteristics have been revealed in its development. Regarding the characteristics of the Internet media, netizens mostly participate in this form of media. Judging from the current trend of continuous spread of online rumors and vulgar information, netizens are just participants of the new network media, without exercising their own rights. Ultimately, this is attributed to the lack of deep understanding and consideration of the new media form. They passively accept so-called "valuable" and "interesting" information, lacking the ability to distinguish, thus being exploited by more groups. The current situation of netizens facing wrong guidance on the Internet should arouse attention and reflection, so as to reasonably and correctly use network media.