What to sell and where to sell are all the same道理. Without popularity, everything is out of the question, and it is impossible to have good sales performance. As mentioned earlier, merge the items. Take the necklace in the following figure as an example. If someone has clicked on your necklace, it means they are interested in necklaces. At this point, if you show them more styles, wouldn't that increase the likelihood of a purchase? So I merged the necklaces into one item. By clicking on this item, you can see similar necklaces, which increases the browsing information for the item. Do more promotions and give buyers real benefits. In the early stage, without popularity, why would buyers choose your products? High quality and low price is always a good method. Still taking the above figure as an example, one item is both on special offer and offers free shipping, which is bound to attract some buyers.
Many people who run online stores know that getting the first diamond is the hardest time. However, many smart sellers still manage to upgrade within one or two months. How do they achieve this?
2. Posting on forums, earning silver coins for advertising. Currently, I haven't had time to switch, but I often check others' posts and find that the results are generally average;
Ali Mama promotion accounts for 45.45% of total traffic. Although the traffic from this source is large, the conversion rate is extremely low, with most visitors closing the page after viewing. However, the cost per individual traffic is relatively low, and it can increase the store's popularity. Occasionally doing this kind of promotion is not bad. Low conversion rates may also be related to the products I sell; everyone might want to try it out.
直通车 (Zhitongche) accounts for 31.6% of total traffic. This is currently the main source of high-quality traffic. Consider this: since others have found your items through Taobao's search, it at least indicates two points: they are willing to shop on Taobao and are interested in your items.
Provide good service. Out of 100 views, only a few may inquire about your products. If potential buyers abandon their purchases due to poor service, you can calculate the loss yourself. According to Zhitongche calculations, if on average one out of every 20 inquiries leads to a sale, and each click costs 80 cents, that's 16 yuan lost! Plus, the profit lost from the buyer not purchasing your product! What a huge waste! So, always treat your customers well!
1. 39 Item Alliance: Simply put, use your 8 positions to exchange for 1 position from others.
3. Exchange links. Currently, I have exchanged too few links to see any effects. Friends with one diamond or more who are interested can also exchange links with me;
Hello everyone, I am a new seller who just opened my store in June, here to share some insights, please give me lots of advice!
In June, my efforts paid off, and I finally entered the one-diamond level. Although it's not a high level, it will finally allow buyers to trust me!
There are countless ways to convert traffic, and currently, I'm not doing very well either, but I'd like to share my efforts with you:
I started with over 1,000 items, now merged down to just over 50, feeling much lighter and easier to manage!
Traffic Introduction
Personally, I believe the following two points play a crucial role in introducing traffic, so I'll discuss them separately.
Besides single-item promotions and activities, overall store activities are also indispensable. Fortunately, Taobao recently held an event and gave me a month's egg-smashing software. I fully utilized it. Besides giving away egg-smashing opportunities for the first visit and favorites, every purchase of 2 yuan gives one egg-smashing chance. Moreover, I set a high winning probability and placed the activity introduction on each item detail page, ensuring that everyone entering the store sees the activity. Buyers are naturally willing to actively participate.
Taobao affiliates account for 1% of total traffic. The quality of this traffic is slightly worse than the previous two because some external sites promote externally, and once a deal is made, money must be spent. Therefore, maintaining the current ratio is enough.
Below, I will share my sales experience with everyone. Seniors, forgive my rudeness, please don't laugh!
Final Goal
4. Go to the software service section and choose marketing promotion software, then select those that can be tried for free, and try each one.
Many friends ask me: How did you achieve one diamond in a month (now two diamonds, all transactions come from June, July's are controlled and not yet displayed). This is not a very glorious method, although it is entirely in line with Taobao's rules, and you can see from the reviews. Many dear sellers have an idea, which is to earn traffic for free and not spend money on promotion. But have you ever thought about this: Taobao's current profitability is still good, so where does its profit come from? Almost every penny comes from sellers. If we sellers could all achieve no spending, wouldn't Taobao go bankrupt directly? Taobao won't tolerate such a situation, so don't focus too much energy on earning money for free. After all, time also has a cost. Of course, this is just my personal opinion, don't throw eggs at me!
First: Cherish your items, take care of your items, and don't let your items lose ranking, otherwise, all your subsequent efforts will be in vain. Direct promotion won't work, and search engines won't find you. Even if your items reach the blockbuster level, once they lose ranking, all previous efforts will be wasted!
Even so, I'd like to share a few free promotions I'm currently doing, although the results aren't particularly great!
Another idea: Find 8 sellers to exchange links in the item details. Honest sellers can contact me and try!
Internal search accounts for 4.29% of total traffic. This traffic is as high-quality as the traffic brought by Zhitongche and is free. The larger the proportion, the better. I'm working hard to improve this proportion. As the popularity of my items continues to rise, I think this proportion will naturally increase.
Doing anything has an ultimate goal, and Taobao is no exception. So, what is your purpose for doing Taobao? Someone said, just playing around. Then I ask you, isn't it boring if you don't sell anything in a year? Definitely not fun! So at least our goal in Taobao is to sell our items and make a profit! Now that we have a goal, everything we do next on Taobao should revolve around this goal!
Preparation for Traffic Introduction
Secondly, try to merge similar single items as much as possible. Many people like to lay out goods, turning slightly different goods into separate items for sale, even some repeat laying out goods, thinking the more items, the more chances of display! But they don't realize this greatly disperses the popularity of items, with each item only getting a pitiful amount of attention. How can your items appear on the first few pages of search results? Even if you pay to promote, you can't promote all of them, right? You'll end up promoting the head but neglecting the tail.
You should try to merge similar and alike items together for many benefits. First, fewer items are easier to manage, and naturally, more effort can be spent on each item since our energy is limited; second, after merging, all the popularity is concentrated on one item, which helps increase the item's popularity and pushes its natural ranking closer to the front; third, reduces the average promotion cost per single item, for every 1 yuan you invest to let consumers see your items and merged items, it's equivalent to letting consumers see all your similar items; fourth, accumulates sales on one item, making it easier to create a blockbuster!
Traffic Conversion
Currently, there is nothing particularly innovative in this area, so I'll simply share with you:
Do you remember what I said before? All purposes are for sales, so having a lot of traffic that cannot be converted into purchases is useless.
Today is the 7th day of July. Since the beginning of July, it can be said that the results have been quite fruitful. Here is a picture showing the truth! Please review the sales situation of the first six days! Every transaction is genuine!