Personally, I believe the following two points play a crucial role in traffic introduction, so I have dedicated an entire chapter to them. 1) 39 Baby Union: Simply put, it's exchanging your eight positions for someone else's one position, transferring the shop. 2) Go to software services and choose promotional marketing software, then select those that can be tried for free, and try them one by one. 3) Exchange links; currently, there are too few exchanges to see any effect. Friends who are interested and above one diamond level can also exchange links with me; Today is the seventh day of July, and since entering July, we can say that the results have been quite abundant! Here are pictures as proof! Please review the sales situation of the first six days! Every transaction is genuine! Ali Mama promotion accounts for 45.45% of total traffic. Although this traffic is large, the conversion rate is extremely low, basically just closing after viewing. However, the cost per individual traffic is relatively low, and it can increase the popularity within the store, so occasional promotions are not bad. The low conversion rate might also be related to the products I sell, so everyone should give it a try.
Traffic Conversion: Besides the promotion and activities of single-item treasures, the overall store activities are also indispensable, such as renting online shops. Just recently, Taobao had an event where they gave a month of egg-smashing software, and I made full use of it. Apart from giving egg-smashing opportunities for the first visit to the store and collections, every purchase of 2 yuan gives one egg-smashing chance; and I set the winning probability very high, placing the activity introduction on each treasure's detail page, striving to let every visitor see the activity, and buyers are naturally willing to actively participate.
2) Forum posting, earning silver coins for advertisements, currently I haven't had time to exchange yet, but frequently checking others', opening online stores, feels like general transactions;
Below, I will share my sales experience with all of you. Esteemed seniors, please don't laugh at my humble efforts!
Final Goal: First, cherish your treasures, care for your treasures, don't let your treasures lose ranking, otherwise, all your subsequent efforts will be futile. You won't be able to promote through直通车 (Taobao Direct), search engines won't find you, even if your treasures reach blockbuster status, once demoted, all previous efforts will be wasted!
In-site search accounts for 4.29% of total traffic. This traffic is as high quality as the traffic brought by直通车 (Taobao Direct) and is free, the larger the proportion, the better. I am working hard to improve this ratio. As the popularity of my treasures increases, I think this ratio will naturally increase.
Many friends ask me: How did you achieve one diamond in a month (now two diamonds, all transactions come from June, July's I control and haven't shown yet). This isn't a very glorious method, although it fully complies with Taobao's rules, everyone can see by looking at the reviews. Many dear sellers have the idea of getting free traffic, promoting without spending money. But do people realize that Taobao's current profitability is still good, where does its profit come from? Almost every penny comes from sellers. If all sellers could achieve no spending, wouldn't Taobao directly go bankrupt? Taobao won't tolerate this situation, so don't focus too much energy on making money for free, after all, time also has a cost. Of course, this is just my personal opinion, don't throw eggs at me!
In June, brushing credibility, efforts were not wasted, finally entering the one-diamond category. Although it's not a high level, finally, buyers can trust me!
There are thousands of ways to convert traffic, currently, I'm not doing very well, but I can share my efforts with everyone:
I originally had more than 1000 items, now consolidated down to only 50+, feeling very relaxed and easy to manage!
Traffic Introduction: Taobao Guest accounts for 1% of total traffic. The quality of this traffic is slightly worse than the first two, because some outside platforms involve outside promotion, and once a transaction occurs, you have to spend money. Therefore, maintaining the current ratio is sufficient.
Direct Train accounts for 31.6% of total traffic. This is currently the main source of high-quality traffic. Think about it, since others found your treasures on Taobao, it at least indicates two points: willing to shop on Taobao, and interested in your treasures.
Do a good job in service, out of 100 views, only a few may consult you, if they abandon the purchase due to your service, you can calculate the loss yourself. According to Direct Train calculations, if on average one out of 20 consults, with each click costing 80 cents, that's 16 yuan! Plus the lost profit from the buyer not purchasing your product! What a huge waste! So always treat your customers kindly!
Currently, there is nothing particularly innovative in this area, simply sharing briefly with everyone:
The previously mentioned item consolidation. Taking the necklace in the picture below as an example, since someone clicked on your necklace, they are naturally interested in necklaces. At this point, showing them more styles increases the likelihood of purchase, so I consolidate necklaces into one item. By clicking this item, they can see similar necklaces, increasing the item's browsing information.
Do more promotions and discount activities to benefit buyers. Initially lacking popularity, why would buyers choose your items? High quality and low price is always a timeless good method. Still taking the picture above as an example, one item, both discounted and free shipping, would certainly make buyers consider it.
Everyone knows that upgrading to the first diamond is the hardest time, but many smart sellers manage to upgrade within one or two months. How do they achieve this?
Hello everyone, I am a new seller who just opened the store in June, coming here to show off my skills in front of experts, hoping for your guidance!
Remember what I said before, all purposes are for sales, so no matter how much traffic you have, if it cannot be converted into purchases, it's all for nothing.
Even so, I'll share a few free promotions I'm currently doing, though the effects aren't particularly great!
Another idea, finding 8 sellers to exchange links inside the treasure details, honest sellers can contact me and try.
You should try to consolidate similar treasures together, which has many benefits. First, fewer treasures are easier to manage, naturally spending more effort on each treasure since our energy is limited; Second, consolidating all the popularity onto one treasure helps increase the treasure's popularity, making its natural ranking as forward as possible; Third, reducing the average promotion cost per treasure, investing 1 yuan to let consumers see you and the consolidated treasures is equivalent to letting consumers see all your similar treasures; Fourth, accumulating sales onto one treasure makes it easier to create a blockbuster!