Years ago, Japan's Kyocera Corporation jointly established Kyocera Zhenhua with China's Zhenhua Group, entering the Chinese mobile phone market. In early 2008, due to operational pressures, Kyocera fully scaled back its mobile phone business and announced its exit from the Chinese market, transferring its joint venture shares to Zhenhua Group. By the end of 2009, Kyocera shut down its mobile phone production base in Tianjin, thereby completely withdrawing from its business operations in China. It has since become the world's largest CDMA operator. A senior official responsible for Kyocera Mobile Phones in China stated that Kyocera hopes to reopen the Chinese market by leveraging customized services, subsidies, and channels provided by China Telecom. If the sales of the first model meet expectations, Kyocera will launch a series of models and sales strategies tailored to the Chinese market. As a typical representative of Japanese mobile phones, Kyocera’s return to the Chinese market is seen by the industry as a clear signal: the Japanese mobile phone brands that "retreated" years ago now see new hope for expansion in the Chinese market. It is understood that apart from Kyocera, a batch of Japanese mobile phones have reappeared in the Chinese market, including the newly renamed "Sony Mobile" and Sharp phones which are attempting to reintroduce new products.