In the past two years, a large number of enterprises have begun to try news marketing, which is carried out in the form of press release network posts through soft article releases. News marketing is unlike other promotion methods; it requires enterprises to try and adapt. News marketing inherently possesses strong persuasiveness and sustainability. Many companies are completely unaware of news marketing, but once they discover it, they tend to use it long-term. There are no shortage of good channels in online promotion, but since its emergence, news marketing has been highly favored by businesses and individuals. As a promotional channel, what are the characteristics and advantages of news marketing?