Network炒作 is a creative cultural gathering of the Internet information communication and exchange, with the help of the timeliness and spread of the Internet, through the network platform and means to凝聚creative culture. Network炒作 is a profound art, which requires marketing thinking, professional promotion and sharp insight under the network environment. At present, there are two main trends of so-called network炒作on the Internet, representing different values, namely, the advantages and disadvantages brought by network炒作. Below, Jia Sheng Yuan Network will analyze the nature of network炒作and its impact.