Network炒作is the cultural and creative collection of Internet information communication and exchange. With the help of the timeliness and spread of the Internet, it凝聚creative culture through network platforms and means. Network炒作is a profound art that requires marketing thinking, professional promotion, and keen insight under the general environment of the Internet. Currently, there are mainly two major trends in so-called network炒作on the Internet, which also represent different values, namely the pros and cons brought by network炒作. Below, Jia Sheng Yuan Network will analyze the nature of network炒作and its impact.