Online promoters mainly focus on execution. The differences between various online promoter companies lie in their planning and integration capabilities. Therefore, choosing an online promoter company is important. More importantly, the content of the promotion, including the novelty, attention, and continuity of the topic, plays a crucial role. After all, whether it is online promotion or online hype, none of these can be done without the support of content. Good content can have a strong impact on netizens, making them feel fresh and curious, and the content should have extension significance. Ideally, it should be a topic that can resonate with the masses, which will make online promotion and online hype more effective. This is the foundation of the success of online promoters - "soft power."
The importance of this "soft power" goes without saying. Therefore, it is an important criterion for enterprises or individuals to decide whether to use an online promoter company for online promotion and hype. The extraction of this "soft power" mainly depends on enterprises or individuals to discover it, and then choose an online promoter company with higher overall quality.
After all, enterprises or individuals who conduct online publicity consider cost as one of the most important criteria. A good online promoter company can shape concepts and summarize and refine the currently available information. However, such companies are usually more expensive, contradicting the purpose of using online promoters for publicity, resulting in low overall cost-effectiveness. In addition, the overall level of the online promoter industry is relatively low. Most online promoter companies do not have the above planning capabilities and are mainly at the stage of executing the ideas of companies or individuals. This requires those who need online promoters to have higher strength and ability themselves, enhancing their own "soft power."