Many people's understanding of online promoters, apart from the mysterious aura, easily extends to the realm of online hype. In fact, the mystery of online promoters and the "effect" of online hype give people more space for imagination. These spaces contain subconscious thoughts of "getting something for nothing," as well as amplifying factors. Thoughts of becoming famous overnight, rising from an ordinary person to a star, or a product quickly entering every household—whether it's about products or individuals, online hype presents such possibilities and opportunities that coincide with humanity's subconscious desires. At the very least, online hype provides people with the opportunity and necessity to try. When people mention online promoters, they think of online hype and are more willing for online promoters to be the spokespersons for online hype.
In contrast to the reaction that online hype gives people, when it comes to online marketing, people remain calm and do not associate it with online promoters. In reality, most of the work done by online promoters is actually online marketing. Online hype undoubtedly involves the reasonable use of certain skills within online marketing, but some merely push beyond the bottom line without hesitation.