In fact, the online promoter is a new cloak in the new online media. The online promoter company is a group that takes advantage of the loopholes in the social development process. The marketers, advertisers and planners of traditional media keep pace with the times, grasp the opportunities of new media platforms, and transform themselves by taking advantage of their own advantages. To make it clear, online promoters and online promoter companies are all products before the era of online marketing. They just adapt to the trend of the development of new media.
The negative effects brewed by the continuous rise of grassroots voices, constantly making a lot of noise, the drawbacks of information fragmentation and language degradation, many network hypes that have been criticized and condemned by netizens, mostly come from online promoters who lack quality, professional ethics and low values. Every time they break the bottom line and morality seriously declines in the face of interests, they are repeatedly accused of shameless behavior by a large number of netizens.
These people think that as long as the motivation is pure and the intention is good, they can occupy the spiritual high ground, hold the truth and be always right, regardless of the damage or even sacrifice of public interests. Little do they know that this kind of thinking and behavior that only talks about substantive justice and ignores procedural justice is extremely harmful to society, especially an obstacle to the establishment of a good online order.
Experience and a large number of facts tell us that no matter how pure the motive, how noble the wish, how great and fresh the purpose, almost all actions that stop at nothing to achieve their goals are often the root cause of man-made disasters and sources of calamities. Here, Jiasheyuan Online Promoter suggests that in all public fields, we should reduce the dominance of purpose, look more at whether each link in the event is reasonable and legal, and see whether people's every move is within the rules of law and social ethics. In a civilized legal society, the truth of facts and the beauty of public order are more important than doing good.