Network hype relatively reduces the status of channels and infinitely amplifies the power of ideological language. As long as one can speculate on the resonant thoughts of the masses, they will be revered and worshipped. However, people do not realize that the overall quality of netizens and the characteristics of the network virtual environment are such that due to the lack of effective supervision, the quality of netizens is declining. Most people begin to try the "taboos" in real life. These thoughts and actions directly determine the direction of network hype. Therefore, there are constantly emerging false, deceptive, and parody hyping events on the Internet. Trampling on the trust of netizens and breaking the bottom line of morality and facts, in order to gain temporary applause, lies pile up, forming unreal information that satisfies the fantasies of netizens.
Real network hype does not require elaborate scheming; if it can temporarily meet the needs of all netizens, then it has a reason to exist. Meeting needs does not mean having much value. The most terrible thing is losing moral facts to gain the recognition of netizens. The Internet is colorful, especially when the needs of netizens are continuously being met and novel things become fewer and fewer. The new demands of netizens may take a distorted path. If the distorted demands of netizens are followed to gain recognition, it will lead network hype into a vicious circle, especially with the temptation of success opportunities and greed for money. Secondly, the influence of the social environment, the spread of improper trends, and the blocking of normal resolution channels leads to the exaggeration of the role and status of network hype. Whether it's a dead horse or a live horse, it must be treated; it's the last straw for survival. However, when network hype should play its normal role, this demand of netizens has already been numbed, and to a certain extent, the role of network hype has also been distorted.