Online promoters resort to all means to satisfy the wishes of the parties involved, obtaining corresponding rewards that disrupt the civility and order of the Internet; the parties involved experience the fleeting sensation of being a popular online figure at the mercy of others' manipulation; the masses of netizens, unwilling to be lonely, enjoy or endure the influence brought by these figures. One by one, internet celebrities are created through online hype by promoters who continue to add successful cases to their portfolio, while the environment and order of network civility become increasingly riddled with problems and difficult to establish.
In fact, since its inception, the Internet has never been a platform content with solitude. The quality of netizens determines the entry point for online hype. It is precisely because netizens lack effective supervision and seek spiritual stimulation that they give opportunities to online promoters. However, Jia Shengyuan's online promoter believes that online hype is an exclusive interactive method of the Internet platform, but true online hype should not focus on vulgar pranks and deception. For example, the "Sleeping Sister" and "Smiling Brother" presented on the Spring Festival Gala stage were simply discovered by astute promoters and used for entertainment purposes. Whether or not they were discovered, they still existed there. The only difference is that "Sleeping Sister" reflects some people's attitudes towards the Spring Festival Gala, which is a true portrayal, while "Smiling Brother" might naturally be interested in the gala or is just innately optimistic. Regardless of how exaggerated it may seem, it still represents some people's positive attitudes towards the Spring Festival Gala.
The randomness of online hype brings more joy and broadens the horizons of netizens, forming a colorful Internet landscape; if the inevitability of online hype can bring anything to everyone? What happens when online promoters believe personal goodness outweighs social order?