Renowned internet hype companies have created countless online celebrities. The successive internet event hypes seemingly have become the spokespersons for internet hype, the promotion elites with the highest cost performance, shouldering the prosperity of enterprises and personal future. However, this is not the case. Renowned internet hype companies are just a general term for a category of people involved in internet promotion, one among the internet promotion categories. Some of them evolved from internet trolls, yet they differ from the complete execution of internet trolls. They are a special group that combines internet planning with execution.
Different from the complete execution of internet trolls, renowned internet hype companies must possess certain internet planning capabilities. The success of internet event hype cannot be separated from good planning. Most of them are composed of people from traditional media industries, while some are upgraded versions of internet trolls. With the continuous development of the internet, higher requirements are placed on renowned internet hype companies. They need to not only master the needs of netizens to plan hotspots but also enhance the new trends of internet promotion. The network hype team at the execution stage faces crises. As the medium link between netizens and enterprises, the capability of renowned internet hype companies directly affects the creation of more wealth by enterprises. Meanwhile, the competition and natural selection in the network hype company industry have sounded the alarm.
In the future, renowned internet hype companies must first possess customer awareness, grasp necessary marketing concepts, understand e-commerce channel construction, have packaging and planning capabilities, be proficient in the needs of netizens through network channels, and be able to combine online and offline interactions well through the network. Below are the eight essential internet promotion methods for renowned internet hype companies.