The online store has summarized the previous experiences: product positioning, price positioning, store positioning, store decoration, customer service, store promotion, and product promotion. If you want to run an online store, you must understand some basic things. What are the basic things? Today, the editor of the online store will popularize these basic things for everyone, hoping to help sellers. At the beginning of opening a store, I knew nothing and could do nothing. Store positioning, product selection, price positioning, etc., were all learned from posts on forums and by seeking advice from experts. Here, I thank all friends who helped me at the beginning of opening the store. You have taught me product positioning, store decoration, customer communication and after-sales service, which laid a solid foundation for my early stage and set the foundation for later development! We must do well in subsequent problem customers. From the beginning to now, like other stores, there have been many problem customers, but we always treat them seriously with a customer-oriented attitude and deal with each problematic order carefully. All problem customers have now become loyal customers of the store and have brought me many other customers. I am very pleased! The following examples are still fresh in my memory: After the above work is done, the next step is to impact high-quality activities on Taobao, such as Tao Coins, VIP members, Tao Discount 1+1, Daily Special Prices, JuHuaSuan, etc. It's impossible to swallow an elephant in one bite. You can start with small activities and gradually increase to big ones, growing slowly and developing into a large Taobao store! After determining the store products, it's time to strengthen internal skills, combining internal and external efforts! After stabilizing traffic, it's time to think about creating a best-seller in the store. Start with one product first. Choose a product that may be a best-seller or is currently a best-seller. The price should be moderate, accepted by most people. Use all available methods to increase the sales of this product. While creating a best-seller, it is recommended to gradually master Taobao's four super promotional tools: Free Shipping, Time-Limited Discounts, Bundle Promotions, and Store Coupons. These four tools are the most effective promotional tools for attracting customers and increasing customer loyalty. Reasonable combination and effective cooperation, plus the store's own quality service, can effectively increase the return rate of store customers. Remember: developing a new customer is five times harder than maintaining an old customer. No more nonsense, make every effort to maintain every effective old customer! Carefully follow the points summarized on the left side, and believe that your store will have a brand-new development. If you don't understand something, you can learn it on the forum. I won't explain everything here. I believe that those who are humble to learn will definitely be promising store owners! When the store develops to a certain point, try to use直通车 (Taobao Direct) and Taobao affiliates. These two methods are necessary for stabilizing store traffic. However,直通车 (Taobao Direct) and Taobao affiliates are also advanced courses. Before using them, you must conduct in-depth research, especially直通车 (Taobao Direct). It is recommended to study at Wans Tang Academy, exchange ideas with everyone, and then try a few times to slowly grasp the rules! What to do after confirming the preliminary matters? Of course, from One Xin to Four Diamonds in just over a year, the online store has gone through step by step. All the above are personal analysis of the online store, which might seem a bit grandiose, but I personally think the theory is at least somewhat correct. Below, I will talk about some small details and insights: Here, the online store reminds everyone not to complain all day long that your store has no traffic, no customers, and no transactions. Why do others get several orders, dozens of orders, even hundreds of orders every day while you get none? That's because others have put in a lot of hard work. Don't always dream of falling pies from the sky; what falls from the sky is hailstones! You should know that others sleep at one or two o'clock in the morning and continue to study when they wake up at seven or eight in the morning, enjoying it endlessly every day, and achieve such results. Why don't you decorate your store when you complain? Why don't you promote your store? If complaining could increase transactions, Taobao would have created countless super complainers! ①: A customer came to the small shop at noon at 12 o'clock to buy a product. Since he didn't know how to use it, he chatted with me for advice and kept chatting until around 3:30 in the afternoon. During this time, I did not leave the chair and didn't eat lunch, but in the end, this customer bought five products, came back twice later, and brought me two new customers! Join more merchant alliances or guilds in the same industry or city, exchange and share with everyone, remember to make more friends. A friend said a good sentence to me: "I for everyone, everyone for me!" Every new friend you make helps promote your store once, every intimate friend you make is equivalent to letting many people promote your store once, communicate more, share more. Then the first thing to do is to do a good job in store decoration. You can buy Taobao templates and use some free templates for decoration, which can save effort and time, and achieve unexpected results. ③: A customer order from Jiangsu was delayed due to a problem with the express delivery store. We followed up with the express delivery company and made dozens of calls in a day, communicating and coordinating with the headquarters of the express delivery company, the branch of the opposing online store, and the express delivery courier, etc., and timely fed back relevant information to the customer. Although the item was eventually confirmed lost, we immediately re-sent it to the customer via another express delivery. Our series of actions moved this customer and won him very high praise! ②: A customer's package had problems. After checking and finding out the problems, we immediately reshipped it, covered all shipping costs, added some small gifts as compensation, and included a handwritten apology note. This series of actions not only maintained this problematic customer but also won the customer's trust. I won't say more about the aftermath, you all understand.