How many common online marketing tricks are there? How to do online marketing well? Regarding the internet, regarding websites, and for marketing, clients often ask about methods of online marketing. In fact, there are countless methods of online marketing. Everyone has their own little secrets and some personal tactics that suit them best. Each method can bring about some good results. However, here Zhengzhou Website Construction summarizes ten commonly used online marketing methods:
1. Soft article marketing
Soft articles refer to texts and oral communication that convey specific concepts and reasoning in a way that leads consumers into the "thought circle" set by the company, using targeted psychological attacks to quickly achieve product sales. For example: news, third-party reviews, interviews, word-of-mouth, etc.
2. Search Engine Marketing (SEM)
Simply put, search engine marketing is based on search engine platforms to deliver marketing information to target customers when they search for relevant information, taking advantage of people's reliance on and usage habits of search engines. SEM seeks the highest cost-effectiveness, aiming to obtain the maximum traffic from search engines with minimal investment, thereby generating commercial value. The most important work in search engine marketing is expanding the proportion of search engines in marketing operations. By optimizing the website for search, more potential customers of the enterprise can be discovered, helping the enterprise achieve a higher conversion rate.
3. Email marketing
Email marketing involves providing industry and product information via email subscription services to all users who need it, thereby building trust and trust relationships with users. Most companies and websites already use email marketing methods. After all, email is one of the basic services of the Internet.
4. Viral marketing
Viral marketing does not use viruses or rogue software for promotion but instead guides and stimulates users to promote voluntarily through a reasonable and effective points system. This marketing model is built on the basis of benefiting users.
5. Forum marketing
With the global spread of networking, both the market itself and merchants as well as consumers are increasingly accepting the changes brought by the internet. Online forum marketing has therefore emerged and, due to its unique characteristics, is becoming mainstream in modern marketing markets. Whether in marketing environment or marketing methods, everything is in a transition process.
Forum marketing refers to enterprises using forums as an online exchange platform to release product and service information through text, images, videos, etc., so that target customers can understand the enterprise's products and services more deeply, ultimately achieving the goal of promoting the enterprise's brand and enhancing market awareness.
6. Video marketing
Video marketing involves embedding advertisements in widely disseminated personalized videos or conducting creative advertising contests on podcast websites to promote brands. For example, the 2006 "Pepsi I Create, Net Things I Create" advertising creativity contest activity. Currently, the most popular video podcast websites abroad allow famous companies to deepen brand concepts and enhance brand effects by releasing creative video advertisements.
7. Event marketing
Event marketing refers to enterprises planning, organizing, and utilizing tasks or events with news value, social marketing, and celebrity effects to attract media, social groups, and consumer interest and attention, thereby improving the enterprise's or product's fame, reputation, establishing a good brand image, and ultimately promoting product or service sales.
Due to its wide audience, strong suddenness, and the ability to achieve optimal information dissemination in a short time while saving a large amount of promotional costs for enterprises, this marketing method has become increasingly popular domestically and internationally as a public relations communication and market promotion method in recent years.
8. Image marketing
Corporate image refers to the rational attitude that enterprises should maintain in determining their business strategies according to market situation changes, which is now colloquially referred to as "CI". It requires enterprises to further personalize themselves during the operation process to remain distinct and continue pursuing operational goals, policies, means, and strategies. Corporate image is not built overnight; it requires a beginning-to-end process. Corporate image must not only attract attention conceptually but also guide the enterprise's marketing behaviors into the "CI" track.
9. Blog marketing
Blog marketing involves setting up corporate blogs for interaction between enterprises and users and showcasing corporate culture. Generally, content such as industry reviews, work feelings, mood essays, and professional techniques are used as blog content to make users trust the enterprise more, enhancing brand marketing power. Blog marketing can be done by self-built corporate blogs or through third-party BSOs, allowing enterprises to communicate and interact, achieving customer relationship promotion and improvement of business activities. Corporate blog marketing is relatively indirect compared to advertising. Enterprises communicate with consumers, publish corporate news, collect feedback and opinions, and implement corporate PR through blogs. Although these do not directly promote products, the process of getting close to, listening to, and interacting with users is itself the best marketing method. Corporate blogs are similar to corporate websites but are more public and casual. Another approach, also the most feasible, is using blogs for marketing, which has been a very hot topic in the blogging community.
Blog marketing has characteristics such as low cost, minutes, proximity to the masses, and novelty. Blog marketing often generates public discussions, achieving excellent secondary transmission effects. There are many successful cases of this domestically, but relatively fewer domestically.
10. Online integrated marketing
Online integrated marketing communication is a marketing concept and method that became popular in the West since the 1990s. Compared to traditional marketing centered around products, it emphasizes being "customer-centric." It stresses that marketing equals communication, i.e., multi-channel communication with customers and establishing brand relationships with customers.
In essence, it utilizes various media resources on the internet (such as portal sites, e-commerce platforms, industry websites, search engines, classified information platforms, forum communities, video websites, and virtual communities), accurately analyzing the positioning, user behavior, and input costs of various network media resources. Based on the objective reality of the enterprise (such as scale, development strategy, and advertising budget), it provides the most cost-effective personalized online marketing solutions for the enterprise.
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