2: The quality of external links far outweighs the quantity. We often see websites in the same industry, like snapshots from Baidu in Shenyang, where sites with fewer external links rank better than those with more. This shows that the quality of external links is much more important than the quantity. A high-quality external link can be more effective than dozens or even hundreds of spammy links. Search engines frequently update website rankings, and each update removes some links that the search engine considers useless junk. This is why when we check a site's external links, we find that many have disappeared. Links are one of the essential characteristics of the Internet, and also its core. A link refers to a connection relationship pointing from one webpage to a target. The target can be another webpage, a different location on the same webpage, an image, an email address, a file, or even an application. Website optimization has always been a common topic among webmasters. Many people believe that a site with strong external links will have a good ranking on search engines. In fact, all well-ranked sites rely on their external links for support. It’s clear that external links play an important role in a site's natural ranking. Of course, external links are just one of the key factors in website optimization, which requires considering various comprehensive factors. During the website building process, most clients consider the promotion of the website afterward. Our designers and programmers also take into account the optimization and promotion of the website later on while working. Here, I will briefly discuss how to establish a foundation for external links in new site optimization.
1: Website external links should also focus on naturally formed logic. For search engines, they pay more attention to natural laws. The establishment of external links should avoid sudden surges. Obvious over-optimization is very likely to result in penalties from search engines. Once penalized, it could mean all previous efforts were wasted. Some people may add a large number of external links within a short period, then stop abruptly. This is harmful to website optimization. Even if the site isn’t penalized by the search engine, the keyword rankings will fluctuate. External links should increase steadily over time. Instead of adding hundreds of external links in a month and then doing nothing, it would be better to distribute the time and effort over several months, increasing them slowly and steadily, persistently.
3: Strong external links require consistent accumulation over time. External links are the foundation of a website. Website optimization isn't something that takes effect in ten days or half a month. The external links of a website need to accumulate over time. When you use SEO tools to query competitors' well-ranked websites and find their external links to be so powerful, you might think, "Without enduring bone-chilling cold, how could one enjoy the fragrance of plum blossoms!"
4: Links should be extensive but not excessive, and relevance should be prioritized. When establishing links, whether the content is relevant is one of the most important considerations. If the external links can relate to the website theme, that's best. Sometimes, a particular page may not be related to the entire site's theme, but if the page's theme relates to the linked page, it still carries more weight than irrelevant links. For example, if a restaurant says our company's website construction is excellent, it may not be entirely credible. However, if it comes from peers or design companies, the credibility is higher.
5: Valuable content sometimes is the essence of high-quality external links. Links cannot produce content for a website, but valuable content can bring high-quality links to a website. If a website can provide users with very valuable content and meet user needs, when other webmasters cannot provide enough content on their own websites, and they believe your website can solve user needs and satisfy user demands, they will naturally direct users to the relevant content-providing websites via external links.