2: The quality of external links is far more important than the quantity. We often see websites in the same industry where sites with fewer external links rank better than those with more. From this, it's clear that the quality of external links far outweighs their quantity. A high-quality external link is more effective than dozens or even hundreds of spammy ones. Search engines frequently update website rankings, and each update deletes a portion of links deemed useless by the search engine. This is why we often find a significant reduction in links when checking a site's external links.
1: Website external links should also focus on naturally formed logic. For search engines, natural patterns are important. It’s best to avoid sudden bursts of link building as obvious over-optimization can easily lead to penalties from search engines. Once penalized, all previous efforts may be wasted. Some people add large numbers of external links within a short period but then stop abruptly, which is harmful rather than beneficial for website optimization. Even if the site isn’t penalized by the search engine, keyword rankings will still fluctuate. External links should be built steadily over time. Instead of adding hundreds of links in a month and then doing nothing, it's better to distribute that time and effort over several months, gradually and consistently increasing them.
3: Strong external links require persistent accumulation over time. External links form the foundation of a website, and website optimization doesn't yield results in just ten days or half a month. A website's external links need to accumulate over time. When you use SEO tools to check the ranking of competitive websites and find their external links to be very strong, you might realize that "without enduring the bone-chilling cold, how can one enjoy the fragrance of plum blossoms!"
How to optimize a website has always been a common topic among webmasters. Many believe that having strong external links will result in good rankings on search engines, and indeed, all well-ranked websites rely on their external links. Thus, external links play a crucial role in natural website rankings. Of course, external links are only one important factor in website optimization, and website optimization must consider various comprehensive factors. During the website construction process, most customers consider the promotion of the website after its launch. Our designers and programmers also take into account the later optimization and promotion of the website. Here, I'll briefly discuss how new websites can establish a solid foundation through external links.
5: Valuable content is sometimes the root of high-quality external links. Links cannot generate content, but valuable content can bring high-quality links to a website. If a website can provide users with highly valuable content and meet their needs, when other webmasters cannot offer sufficient content on their own sites but recognize that your site can address user needs and satisfy them, they will naturally link to your site in the form of an external link.
4: Links should be broad but not excessive, and relevance should be the primary consideration. When establishing links, the relevance of the content is one of the most important evaluation criteria. If external links can be related to the website's theme, that's ideal. Sometimes, a specific page may not be related to the overall theme of the site, but if the page's theme is relevant to the linked page, it will carry more weight than unrelated links. For example, if a catering business talks about how good our company's website construction is, it may not be entirely credible. However, if the statement comes from peers or design companies, it would be more trustworthy.
Links are one of the essential characteristics of the Internet and also its core. A link refers to the connection relationship pointing from one webpage to a target. The target can be another webpage, a different position on the same webpage, an image, an email address, a file, or even an application.