How to Retain Visitors for Corporate Website Construction: The Key Lies in User Experience
The website experience often largely determines whether visitors will continue to browse your site and truly become your customers. Let's first take a look at the visual browsing habits of visitors. Attention clearly decreases from the top-left corner to the bottom-left corner, which is also the common method used by search engines to present the most relevant content in the best position.
How do others perceive your website?
1. Most of the time, users are not reading the content on the screen but scanning it. Psychologically, they want to know if your website looks appealing. Users habitually scan and quickly search for key points on the page that might guide them to understand the content. There's an old saying: "A person relies on clothing, and a horse relies on its saddle." So, the first thing visitors see is the appearance of your website, which reflects how well you've decorated it. This includes template design, layout, and website color schemes. It doesn't necessarily have to be the most magnificent or fashionable; just make sure it looks decent and elegant. If they feel your website is good at first glance, they will be more willing to continue reading the detailed content.
2. Don't test the patience of users. Do my web pages load fast enough? When a page fails to meet user expectations, leaving becomes inevitable. Adding relevant content to enrich the page and retain users often yields poor results or even backfires. The more information displayed on a single screen, the heavier the cognitive burden becomes, requiring more time to process the information. If some of this information isn't what the user wants, additional effort is required to filter out the unnecessary information. Jakbo Nielsen's research conclusion also indicates: the heavier the cognitive burden on a page, the more difficult navigation and browsing become, increasing the likelihood that users will leave and seek alternatives.
Professionally speaking, this is called website access speed. If your website takes more than 30 seconds to open, I'm sorry, I don't have that much time to wait, and I will choose other websites to browse. Therefore, the website access speed is crucial from both the user experience and SEO perspectives.
3. Users don't necessarily make the best choice. Is your content visually appealing? Users aren't searching for the fastest route to find the best option, nor do they read the content on the screen linearly (from one module to another). When users find the first reasonable option or potential target content, they are very likely to click immediately. In fact, users are looking for content that meets their needs rather than the best choice because making the best choice requires significant time and energy, testing the patience of users (choice equals cost).
Whether the content is visually appealing directly affects user retention. If your content is attractive, visitors will continue to read. If the content is poor, even the most dazzling page won't encourage others to read further. Ensure that visitors can see the content they need on the first screen, with an average stay time exceeding one minute.
4. Can I participate too? What is the best way to spark interest? Give people money! Actually, this means giving others a chance to participate. Therefore, add interactive sections to your website so that visitors become contributors to your site, like forums where you let visitors freely add content for free.
Finally, here are a few points to note regarding humanized design:
1. Keyword Research - Before taking any action, use keyword tools to conduct broad research to see which keywords/phrases apply to your site. What keywords do your direct competitors use? Are there any market-potential keywords you haven't discovered yet? Or can you explore a whole new area?
2. Domain Selection - If you want your company name to build a brand, select a domain that accurately reflects it. If your company is named Shengfei, then under acceptable conditions, register www.gjcyh.com.
3. Avoid Sandbox Testing - After determining your keywords and company name, purchase your domain as soon as possible. Quickly set up the site with a simple page telling others who you are, what you do, and the specific content of the site. Ensure that Google and Yahoo! crawl it (you can submit it or link from other sites).
4. Content Creation - Create over 30 pages of genuine original content for your site. This gives spiders something to crawl and provides you with opportunities to discover more keywords through search engine results.
5. Site Design - Stick to the principle of "simple and practical." Call an external CSS file, remove Java code from the page, call them via an external file, avoid using frames, use Flash only when necessary, and never create an entire Flash-based site. Avoid making the site overly colorful, which might confuse visitors. Keep it neat and simple, allowing visitors to easily find what they need without wandering around.
6. Page Size - The smaller the KB size of your page, especially the homepage, the better. Optimize images to make the page load faster. Although most Western individuals and companies have high-speed internet, this may not be the case in other countries or with mobile phones. If your site loads slowly, you might lose visitors before they even access it.
7. Usability - Ensure your site follows some usability rules. Remember, people spend more time on other sites, so don't challenge design habits. Don't use PDF files for online viewing. Use different colors for visited links, and utilize header sizes effectively. Learn more about usability tips; they will benefit you significantly.
8. Site Optimization - Use your selected keywords in titles (most important), then in headers and text. Ensure your pages/content are related to these keywords. If you're selling gadgets, write content about gadgets. Don't just repeat the word "gadget" in the text.
9. Cross-Site Links - Cross-site links are those that appear on every page. They help newcomers navigate the site. Sometimes they appear on the left side of the page, sometimes at the top in small blocks. Occasionally, they are at the bottom of the page. Ensure each page has traditional cross-site links, such as small blocks at the top and text links at the bottom. Choose the method that suits you best, for example, placing a specific keyword in the cross-site link.
10. Headers - Use bold headers. People online often just skim and don't read carefully. Essentially, all they see are the headers. If your headers aren't eye-catching, people might not linger long on the content. If possible, moderately incorporate keywords.
11. Sitemap - Create a sitemap including all internal page links. Keep it updated. It helps spiders access each page. Place a text link pointing to the sitemap on the main page.
12. Content - Add a new page every 2-3 days, with 200-500 words. Content should be original and not copied from others. The more original and useful the content, the more people will read it, link to it, and importantly, possibly return in the future.
13. Moderate Optimization - Stay away from excessive optimization techniques. Excessive optimization refers to using any means to improve rankings, utilizing methods not approved by search engines, such as keyword stacking or invisible text. For long-term consideration, optimize moderately. Sites optimized through cheating usually aim for short-term results (just look at the spam emails you receive). These fraudulent sites typically last just long enough for one promotional cycle.
This article is provided by Zhengzhou Website Construction Company -- Zhengzhou Website Construction www.gjcyh.com. Please credit the source when reprinting.
Our services include: Zhengzhou Website Construction, Zhengzhou Website Design, Zhengzhou Webpage Production, Cheap Website Construction in Zhengzhou, Zhengzhou Website Optimization, Zhengzhou Website Promotion.
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