Employee happiness has substance.

by 9aincemiss on 2012-02-12 07:57:01

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“Happiness,” this warm word was a hot term at the 2011 National People's Congress, written into the government report, and also an urgent matter for many enterprises. In enhancing employee happiness, what Gree Electric has done provides us with a vivid example.

No layoffs, employee rights are guaranteed

For Gree, 2011 was a year of harvest. The three "internationally leading" technologies—"R290 environmental refrigerant air conditioner," "multi-functional integrated underfloor heating household central air conditioner," and "high-efficiency DC variable frequency centrifugal chiller"—were globally launched first, firmly controlling the global air conditioning industry discourse power; residential air conditioner production and sales have been ranked first in the Chinese air conditioning industry since 1995 for 17 consecutive years, and have been ranked first in the world since 2005 for seven consecutive years.

As the year-end approached, while other companies in the industry had to lay off employees on a large scale due to developmental growing pains, Gree Electric ensured employee rights and maintained no layoffs.

Not only were there no layoffs, but to ensure employee rights, Gree’s salary待遇 steadily increased. In 2010, the annual income of Gree's frontline workers reached 50,000 yuan, far exceeding the industry average. The standard for year-end bonuses also increased annually with the company's development. In addition to purchasing pension, medical, unemployment, work injury, and maternity insurance for employees, Gree also provided numerous benefits such as free shuttle buses, meal allowances, housing provident fund, housing subsidies, festival consolation funds, night shift allowances, seniority allowances, health care allowances, high-temperature allowances, special occupation allowances, education cost reimbursement, etc., greatly enhancing employee satisfaction.

Building platforms, employees have hope for development

In Gree Electric's view, the construction of employee happiness cannot be solely based on salary待遇 increases. More importantly, the enterprise must provide employees with a stage worth pursuing for a lifetime.

As a technology-driven enterprise that masters core technology and insists on independent innovation, Gree regards employees as strategic resources. Through career planning, internal training, a promotion mechanism of "promote the capable, demote the mediocre," and various material and spiritual incentive mechanisms, Gree strives to build a platform for career development for employees, providing broad development space so that everyone can fully utilize their talents.

Winners of the "China Youth May Fourth Medal" like Zhang Shuyuan and "celebrity forklift operator" Cao Xiangyun are typical examples of success on the platform provided by Gree. According to surveys, there are many more talents like Zhang Shuyuan and Cao Xiangyun within Gree. They have achieved professional growth through the platform provided by the company, diligently studying and practicing skills, mastering specialized skills, becoming a new generation of knowledge-based workers while changing their own destinies.

Valuing culture, employee happiness has depth

Gree values corporate culture construction, integrating employee growth into the company's development plan through shaping a "loyal, friendly, diligent, progressive" "practical" cultural spirit that makes employees feel at home.

From the top management who lead by example to the grassroots employees willing to contribute, all are promoting this spirit of dedication. It can be said that the relentless pursuit of employee happiness stems from the corporate social responsibility borne by Gree, and Gree's culture of dedication is the spiritual driving force that enables employees to convey warmth and wisdom to society and understand happiness. Gree's "people-oriented" corporate culture gives employee happiness a profound foundation.

At the current crossroads where the manufacturing industry faces transformation and upgrading, when "happiness" becomes a word of general public concern, enhancing "employee happiness" and creating a competitive corporate culture become urgent matters for enterprise development. And in this issue, Gree Electric's case is worth our reference and reflection.