I. Product Image
Product image is the foundation of brand image and is linked to the functional characteristics of brand design. The recognition of brand design by potential consumers is first reflected through their understanding of product functions. A brand design is not intangible, but rather satisfies the material or psychological needs of consumers, and this satisfaction is closely related to its products. When potential consumers highly evaluate a product and develop strong trust in it, they will transfer this trust to the abstract brand, giving the brand a high evaluation, thus forming a good brand image. In such cases, a brand planning company is a good choice.
II. Brand Cultural Image
Brand cultural image refers to the cognition and evaluation of society and users on the brand culture or overall corporate culture embodied by a brand. Corporate culture is a concentrated representation of business philosophy, values, moral standards, behavioral guidelines, etc., of a company, also reflecting the spirit of an enterprise. It subtly influences its consumer base and employees. Brand culture, together with the environmental image, employee image, entrepreneur image, etc., of an enterprise, constitutes a complete corporate culture. The success of brand design relies on its deep cultural foundation and a story that conveys truth, goodness, and beauty.
III. Brand Identification System
The brand identification system refers to the cognition and evaluation of consumers and the general public towards the brand identification system. The brand identification system includes elements such as brand name, trademark pattern, logo characters, standard colors, and packaging design, which are the external appearances of product and brand design. The initial evaluation of a brand by the public comes from its visual image—whether it's refined or rough, warm and bright or noble and mysterious... Through the brand identification system, conveying the brand image to consumers is the most direct and rapid way of brand design.
IV. Brand Reputation
Brand reputation refers to the cognition and evaluation of consumers and the general public regarding the trustworthiness of a brand, which essentially originates from the credibility of the product. Establishing brand reputation requires joint efforts from all aspects of the enterprise: product, service, technology—all are indispensable. Additionally, emphasis should be placed on delivering goods according to the contractually specified delivery period and promptly settling accounts payable. Brand reputation is the magic weapon for maintaining customer brand loyalty and an important tool for brands to sustain their charm. Therefore, it is evident that brand reputation and brand design are crucial for a company.
Related thematic articles: Brand Hype