In the recent year, Mcoll has been continuously improving and upgrading the infrastructure services such as storage, logistics, customer service, etc. and home appliances, providing consumers with an increasingly better online shopping experience. At present, Mcoll has established warehouses in Shanghai, Beijing, Guangzhou and Chengdu, and also built an operation center of more than 110,000 square meters in Wujiang, Jiangsu, which is expected to be put into use in the spring of 2012. After the operation center is launched, Mcoll's warehouse will be able to accommodate 600,000 SKUs and the maximum daily shipment volume can reach 130,000 orders. Through strengthened management, the order fulfillment rate of Mcoll's warehouse reaches 99.98%, the complaint rate is less than 0.08%, the same-day shipping rate exceeds 99%, and the inventory location accuracy exceeds 99.8%. In order to deliver goods to customers as soon as possible, Mcoll carried out multiple speed-ups in 2011, launching various measures such as air transport, road flights, and two deliveries per day. Currently, from placing an order to delivery, the next-day delivery can be achieved in Beijing, Shanghai, and Guangzhou, provincial capitals within 2.3 days, and the national average delivery time is 2.8 days. In 2011, Mcoll also implemented cash on delivery and door-to-door return cash services in 1,050 cities nationwide. Through the online query and SMS notification system developed by Mcoll, customers can check the delivery progress of products on Mcoll’s website. Mcoll will also inform customers via SMS about the arrival time of goods at each delivery node. Now Mcoll has also launched night delivery and POS machine card swiping services, and the convenience store self-pickup service is also in the planning stage. In addition to improving delivery speed, Mcoll has also formed a unique delivery culture. Customers can score couriers to ensure the quality of the last mile delivery; cartoon couriers are launched in Beijing, Shanghai, Guangzhou, and Shenzhen to bring surprises to customers while delivering goods; giving environmental bags to customers, taking out the garbage for customers, calling for joint protection of the earth, etc., fulfilling the company's social public welfare responsibilities. Mcoll's customer service answers customers' questions about products and services through various means such as telephone, email, and online replies. In order to improve service efficiency and quality, Mcoll has set up multiple evaluation standards, scoring service personnel. Key indicators include connection rate, efficiency rate, single business processing duration, service attitude, service awareness, problem-solving ability, process execution accuracy rate, etc. When customers shop online, they are most concerned about the inconsistency between pictures and actual items. To maximize the authenticity of product information, Mcoll has established a team including more than 20 top photographers, hundreds of Chinese and foreign models resources, as well as professional photo retouching, graphic design, planning, and copywriting teams. They provide multiple photos of real people shooting, detail shots, fabric shots, etc., fully presenting the characteristics of products. In the process of e-commerce transitioning from marketing wars and price wars to focusing on products and services, Mcoll has taken the lead in this transition through investment and improvement of infrastructure.