The translation of the given Chinese text into English is as follows:
Factors that affect the traffic conversion of Express Train (Zhitongche): First, keywords should be selected based on the search behavior habits of the target customer group for the product; Second, precise optimization of product keywords is required; Third, the baby product pictures should be clear, and the shooting angle should meet the requirements of visual marketing; Fourth, if there is discount information for the product, the baby product picture should preferably display it through numbers. How to open an online store? Fifth, the shop quality score needs to be high.
1) Express Train: The shop conversion rate is an important indicator to measure the health of a shop. Taobao shops use data from four dimensions to determine whether the shop is functioning normally. Here, we analyze the factors affecting the shop conversion rate by dividing the shop positions. Combining shop data with industry average data allows merchants to conduct self-inspections on their shops. The four dimensions are the conversion rate of promotional traffic, the transaction conversion rate of operations, the order conversion rate of customer service, and the payment conversion rate. Simply put, the traffic conversion rate is calculated by attracting traffic to the shop through all promotional methods and calculating its UV/PV. Here, we only discuss the traffic generation of Taobao's most widely used paid advertisement.
2) Diamond Booth: Transaction Conversion Rate - Express Train is currently one of the most widely used promotion methods on Taobao, which acquires traffic by bidding on keywords and charging users per click. Keyword optimization and baby product image display are crucial factors affecting the traffic conversion rate. There are various methods to select precise keywords. We can check the top 500 keywords in this category, the red-marked keywords on the Taobao homepage, automatically retrieved recommended keywords from Taobao homepage searches, related attribute keywords, and hot keywords using Quantum. Keyword optimization selection provides the baby product with a priority ranking display opportunity. Familiarity with user search habits and needs determines whether the baby product is accurately displayed. Therefore, merchants need to consider the search demand habits of the shop's customer base carefully. The more the baby product images align with customer psychology, the higher the click-through rate, but not necessarily a quality click. First, optimize the main keywords of the Express Train, then combine them with main keywords for graphic and textual presentation, highlighting key points.
Diamond Booth (Zuanzhan) is a way to acquire traffic on Taobao by paying for picture-based displays, commonly known as "small hard advertisements." The best use of Zuanzhan is concentrated during brand and event promotions. Creative picture materials and text are critical factors influencing the traffic conversion rate. Picture creativity should correspond to the purpose of Zuanzhan. If it's for an event, the best-selling products in the shop should be displayed to disseminate event information while gaining exposure. For text, it's preferable to highlight the numerical discounts of the event (using numbers is based on data analysis, the more impactful the number, the higher the click-through rate).
The conversion rate of online stores is a direct standard for measuring the effectiveness and benefits of online store promotions. How do online stores improve their conversion rates?
The calculation formula here is orders/UV, meaning the final number of transactions divided by the total number of visitors. The decisive factor affecting this data lies in the strength of the shop's operational skills. As mentioned earlier, shop promoters attract traffic through paid advertisements. Here, we only consider quality traffic for self-testing. When there is a high volume of quality traffic entering the store, it is necessary for the shop operators to organize a series of activities and promotional methods to enhance the quality of transaction order conversions.
Factors affecting the conversion of Zuanzhan traffic: First, average traffic analysis of Zuanzhan placement; Second, Zuanzhan placement time analysis; Third, Zuanzhan content analysis (demand points); Fourth, visual layout of picture materials; Fifth, the degree of textual allure.