How to do a good job in keyword conversion rate?

Most friends who create websites probably understand that the main consideration in building a website is profitability. However, to achieve profitability, how can we rank our keywords higher to bring traffic? And thereby reach our desired conversion goals. Of course, to understand the purpose of this website, we need to master how to improve the conversion rate of both on-site and off-site keywords.

**1. Elements of On-Site Conversion Rate (which can be tracked using webmaster tools):**

- 1) Website's visiting IP (if the website's IP equals PV, it indicates poor performance of the site).

- 2) Website's PV (Page Views).

- 3) Website's consultation pages (interaction generated on the page indicates high value of the page).

(Conversion is the goal we aim to achieve.)

- Time spent by IPs on the page.

**2. How to Operate:**

- 1) Keyword Filtering

- (1) Infer keywords with potential for conversion.

- (2) Check the bidding level of the keywords.

- (3) Select suitable keywords for us.

- 2) Place important pages (those with high conversion rates) prominently so they are immediately visible when users land on our website. Maximize the conversion of these pages (categories in the directory, lists on the homepage, image ads on the homepage, etc., can all be used to recommend important articles to users for maximum exposure).

- 3) Use Baidu Heatmap to accumulate articles with high click-through rates, analyze their content, and further expand to produce more content that users like.

**3. Off-Site Keywords to Improve Conversion (Off-site factors are less controllable):**

- 1) Long-tail keyword mining (precise, capable of bringing traffic, and generating consultations):

- (1) Analyze competitors' directory and title keywords to cumulate long-tail keywords.

- (2) Screen (evaluate the bidding level of the keyword to determine its importance).

- (3) Select (from the accumulated keywords, choose 1-20 keywords) and place them on our website, creating a page around these keywords. Record and check through IP, PV, and consultation volume, then screen again to summarize useful keywords for users (keep useful ones and discard useless ones). When arranging keywords, always place the most important keywords in our directories.

- (4) New words can emerge from related searches, generating new long-tail keywords (for news-related sites, refer to Baidu Statistics backend). If there are new keywords in related searches, do not immediately place them on our website; first accumulate them and analyze the competitiveness of the keyword.

- (5) External links can enhance the weight of our long-tail keywords.

The above are some small suggestions on how to improve the conversion rate of keywords. I hope SEO enthusiasts will provide more feedback.