The planning and implementation of corporate image design is a phased and planned operation. The entire plan's execution draws on the experience of CI (Corporate Identity) implementation from both domestic and international enterprises. Its operational process can roughly be divided into the following five stages:
1. **Corporate Reality Investigation Stage**
Understand the company’s current situation, external perceptions, and design status, and confirm the actual image perception of the enterprise based on this information.
2. **Image Concept Establishment Stage**
Based on the investigation results, analyze issues within the enterprise, external perceptions, market environment, and various design systems to establish the company's positioning and fundamental image concept, which will serve as the basis for CI design planning.
3. **Design Operation Unfolding Stage**
Transform the basic image concept of the enterprise into concrete, visible information symbols. Through detailed refinement and testing surveys, ensure that the design fully conforms to the enterprise’s identification system.
4. **Completion and Implementation Stage**
Focus on prioritizing the implementation items for introduction, planning the company’s advertising activities, and organizing the corporate image.
5. **Related Thematic Articles**:
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This structured approach ensures that the corporate identity is effectively developed and implemented in alignment with the company’s goals and market expectations.