In fact, for sellers, old customers are a special resource that needs careful maintenance. If they take the initiative to contact buyers unexpectedly, introduce new products in the store to buyers, and notify buyers of any promotional activities in the store. Some online stores will arrange customer service to visit old customers of the previous year before and after the New Year. This not only conveys the latest information of new products and online stores to consumers in the first time, but also shortens the relationship between online stores and consumers.
Do a good job in maintaining customer resources. Off-season promotion. There are also off-season and peak season for online stores. The peak season often makes the owners of online stores busy, but the arrival of the off-season makes the owners worried. How to deal with the arrival of the off-season of online stores? I think the following preparations should be made.
Innovation. In the off-season, sellers can regularly or irregularly launch new products to improve the attractiveness of the shop. Attract new buyers and maintain old buyers better! How to open an online store! In fact, the off-season is just the time for the owners to prepare for the peak season sales! Timely introduction of new products during the off-season can test the buyers' acceptance of new products and prices, so as to carry out large-scale promotion activities when the peak season comes. If consumers can accept your new products and the price of new products in the off-season, as you can imagine, the sales of new products in the peak season will definitely be in short supply, and the shopkeepers will wait for the silver to come in!
Sales are generally divided into two periods: off-season and peak season. When things are hard to sell and many goods face the off-season of the market, online merchants can't help feeling a sense of loss. The scene of continuous sales, packaging and delivery in the peak season is gone, replaced by "deserted". How to do well in sales in the off-season? How to improve the performance of online store owners? What should online store owners do to cope with the sales off-season? We will make the business "not light" from the following aspects.
Affected by competitive pressures in all aspects, promotional activities in store operations are indispensable, and promotional activities in the off-season are even more indispensable. In fact, various promotional activities have become a necessary means to stimulate new product sales. However, off-season promotions must not be excessive. Here I suggest that everyone can carry out some joint sales activities in the off-season. For example, the content of one of my recent activities is that if you buy a special price new product in the store and buy any other item in the store, we will offer free shipping~ In this way, when buyers come to the store, they originally planned to buy one piece, but because of the activity, and it is a great discount for buyers, they usually choose two or more pieces.