"What is '囧'? It's a Chinese character, pronounced 'Jiong'. What does '囧' mean? Its original meaning is 'brightness'. But this character has now been given more meanings and has evolved into a peculiar kind of Internet culture. Some people have studied how it is spelled; others have called it 'the most awesome character of the 21st century'; a 'Jiong Bar' has appeared on Baidu Tieba with over 10,600 posts; and many people use it..."