The origin and spread of the Carrefour boycott incident

In the past half a month, the boycott of French goods and the boycott of Carrefour have been widely discussed on the Internet. In such a short period of half a month, the speed of dissemination and the scale of the wave it has aroused are astonishing, showing how efficiently Chinese netizens can spread an event. So, who is the original opinion leader of this event? And what is its transmission path?

A Business Interpretation of the "Boycott" in Terms of Communication

How did such extensive transmission and organized, group-based discussions begin?

Perhaps the "Shui Yings" (a term for those involved in online hype) have not yet realized that they have become the source of a nationwide public opinion trend. In less than a week, the call to "boycott Carrefour" quickly grew on the Internet and spread to mobile text messages, even forming an organized boycott movement. Not only were French brands like LV implicated, but Japanese brands, KFC, Coca-Cola were also revisited for past issues. Even communication tools like MSN and QQ became involved in various ways.