Soft Article Writing in SEO Cases
In the SEO process, the external promotion of a website is a very important step, and within this external promotion, soft article writing plays a crucial role. Soft articles are like advertisements; their function is to promote your website so that customers and search engine spiders can find it. This, in turn, brings traffic and rankings to your website. This alone highlights the importance of soft article writing. However, since it's so important, how should soft articles be written to be attractive and not make customers feel like they're just for website promotion? Also, how can they avoid being deleted by forum moderators where you post them? Below, I will discuss my personal techniques for soft article writing in SEO:
Website: Shenzhen SEO Services | SEO Training Network
Domain: http://www.seo-0755.cn
Step One: Determine the Theme of the Soft Article
The most important aspect of soft article writing is to attract people. To achieve this, first, you need to investigate and understand what topics interest people the most and what they need the most. This is the first step in writing a soft article. Just like writing an essay, you need to know what your topic is and what kind of topic will bring views to your article. There are many ways to conduct research, such as online surveys or asking friends around you. Of course, the most important thing is to browse forums and news more often, see what topics interest the general public, and then determine the theme of your soft article accordingly.
Step Two: Writing the Content of the Soft Article
This is the core content. After determining the theme, you start writing the soft article. Of course, writing a soft article is similar to writing an essay; it requires some literary flair so that readers won't find it boring. In general, the article should flow smoothly. If the article is long, consider breaking it into sections, thinking from the reader's perspective, and aligning with their reading habits. You can use some catchy words in the text, such as "the most popular" or "the trendiest," to grab the reader's attention. Now comes the key point: the purpose of your soft article is to promote your site. Place your link in noticeable places, but remember, it should appear naturally. Of course, simply having the link isn't enough; you want readers to click on it, which requires some skill. For example, one of my soft articles had the following content:
"Place a 'Chinese Heart' logo on your website! Let's all support the Beijing Olympics together!" (with an image attached)
The 2008 Olympics are China's Olympics, the Olympics of all Chinese globally. Let's take action together, starting with small things around us. Place a 'Chinese Heart' logo on your website, just like the one below: http://www.seo-0755.cn. Let's all support the Beijing Olympics!
This attracts readers to click out of curiosity, achieving the purpose of your soft article.
Step Three: Promoting the Soft Article
After writing the soft article, of course, you want more people to see it. Therefore, you need to find forums with many visitors to post your soft article. The theme must be relevant; otherwise, no one will read it. For example, my website targets SEO enthusiasts, so your soft article should ideally be posted in webmaster forums or SEO exchange forums. Some forums I frequently visit include the Chinese Webmaster Forum, Luowuzhe Forum, and Dianshi Forum.
The above is some personal experience in writing soft articles. Of course, my experience is still limited. Any inappropriate points would greatly appreciate further guidance.