The Future of New Local Search and Regional Online Marketing

Local search is a new type of online search method that combines search keywords with geographic locations. Compared to common search methods, local search can better pinpoint specific areas, providing users with more relevant results. Overseas, local search has developed relatively quickly and comes in several forms:

- Online Yellow Pages: yp.yahoo.com, www.superpages.com, www.yellowpages.com, yellowpages.aol.com

- Search Engine Geographic Queries: local.msn.com, local.google.com, local.yahoo.com

- Specialized Geographic Search Engines: www.citysearch.com, www.trulocal.com, www.local.com

- Online Regional Advertising

Currently, local search services mainly focus on searches within the various states of the United States.

Due to the characteristics of local search, there has been a new concept of regional online marketing emerging. So, what kind of business products or services require regional online marketing? We have summarized 12 main industries:

- Automotive: Dealers, repair and service

- Computers and Electronics: Internet services

- Leisure and Arts: Bars, clubs, and other entertainment venues

- Food and Catering: Various restaurants and hotels

- Government and Community: Home services, health and beauty, hospitals and clinics

- Housekeeping and Landscaping: Cleaning, renovation, repair, gardening

- Legal and Financial: Finance, insurance, investment services

- Various Professional Services: Recruitment, pet services, warehousing

- Real Estate: Property buying and selling, house rental

- Entertainment and Sporting Goods: Camping, golf

- Retail: Clothing, baby products and services

- Travel Accommodation: Hotels

Currently, such local search services are not yet available in China. However, if your business falls under one of the above industries, we still recommend you pay attention to regional online marketing. In terms of implementation, the keywords for your business should be combined with geographic locations, either before or after, to form more accurate keywords. This way, your search engine marketing will be more effective, attracting more precise target customers.