Open plagiarism and still build a brand - Year-End Manufacturer Review Series: Tencent

Once again, it's the end of the year. As usual, it's time for all sorts of wrap-ups. Even though it causes headaches every year, we still put up with it and write them anyway. In the gaming world, there haven't been any major changes throughout 2011. Tencent, NetEase, and Shanda are still firmly holding the top three positions, leaving little room for other companies to make a difference. However, in the past year, the pace of each company has still been different. 2011 was a year when the online gaming industry as a whole showed signs of fatigue. Just like last year, in 2011, Tencent continued to maintain its position as the leader in Chinese online games without any动摇.

Of course, in 2011, besides being busy copying, being open, and building its brand, Tencent, with its deep pockets, was also busy acquiring. It acquired shares in Kingsoft, part of the shares in Shunwang, and most of the shares in the American game developer Riot. In short, it never stopped expanding its territory. These numerous acquisitions are not only for consolidating its leading position but also stem from a sense of insecurity. As the leader, of course it understands how many people are eyeing its position, and to remain the leader forever, it naturally needs to continuously grow stronger, making the followers feel hopeless.