Is it soap? No, it's a mobile phone! Three concept mobile phones from Japan (pictures)

KDDI, the Japanese cell phone operator which often contends with NTT DoCoMo for market share, started a conceptual mobile phone design program called the au design Project back in 2005. Recently, au placed three cell phones born from this project in 2007 on a special page for public comment. The soap bar shown in the picture below is none other than the conceptual mobile phone named Sorato.