After launching ad Intelligence and ad Management at the end of 2007 in North America, which drew attention from the SEM industry in North America, in February 2008, adSage (China) collaborated with Baidu to first launch the Baidu bidding ranking advertising system management tool, adSage for Baidu. This became the first SEM tool based on Baidu's API, marking the influence of the development of the North American SEM market on China's SEM market, quickly entering an era of alignment with international standards.